Providing freelance marketing consulting services to organizations seeking to improve customer acquisition, identify market opportunities, and optimize digital marketing performance. Responsibilities include conducting market research, analyzing campaign and business data to generate actionable insights, and supporting marketing strategy development. Additionally, I have worked with CRM platforms, email marketing campaigns, SEO/SEM initiatives, marketing analytics, and AI-powered tools to enhance operational efficiency and marketing results.

Led a cross-functional team of up to 10 members to execute 360° digital marketing campaigns focused on customer acquisition and retention. Designed and implemented a retention strategy that reduced appointment cancellations, improving patient attendance and operational efficiency. Managed performance marketing campaigns aligned with conversion goals, optimizing customer journeys and campaign effectiveness.

Managed and optimized paid media campaigns focused on user acquisition across mobile app and web platforms. Reduced Cost per Acquisition (CPA) by 39% (USD 1.80 to USD 1.10) through attribution analysis using AppsFlyer, significantly improving acquisition efficiency. Conducted A/B testing for email marketing campaigns, increasing Open Rate by 5% and CTR by 2%. Led the implementation of digital solutions including chatbots, financial calculators, and landing pages to improve conversion rates and user experience.

Managed social media communities and audience engagement across multiple platforms. Created and scheduled content aligned with marketing objectives. Responded to comments, messages, and customer inquiries in a timely manner. Monitored social media performance and tracked key engagement metrics. Supported digital marketing campaigns and brand awareness initiatives.