- Led outbound sales development initiatives targeting C-level executives and company owners within the insurance industry. Played a key role in implementing and optimizing Sales SOPs, sales playbooks, and standardized outreach frameworks to improve pipeline consistency and scalability. - Designed and executed multi-channel prospecting cadences across LinkedIn, cold email, and phone outreach, focusing on high-value decision-makers. Strategized account targeting, segmentation, and messaging to increase engagement and booked qualified discovery meetings for the sales team. - Partnered with Sales Leadership to define KPIs, monitor performance metrics (connect rates, reply rates, meeting set rate, show rate, pipeline contribution), and optimize conversion across the funnel. Managed CRM workflows (data hygiene, lead routing, pipeline tracking, reporting dashboards) ensuring accurate forecasting and performance visibility. - Supported lead generation training initiatives by mentoring junior SDRs on objection handling, call structure, personalization strategies, and CRM best practices. Assisted in resolving system and process inefficiencies related to outreach tools, automation sequences, and reporting alignment.

Utilized CRM analytics to identify high-potential opportunities, shortening average deal cycle by 10 days. Led strategic outreach campaigns for the client Amazon Business, qualifying 350+ leads monthly, achieving a 22% increase in meeting conversions within one quarter. Implemented targeted outreach workflows in Salesforce, reducing lead follow-up time by 40% and boosting engagement rates. Achieved an average of 110% of Goals achieved (Monthly lead generation + Leads conversion rate).

Set up the electronics wallet systems and payment methods for customers in the Central American region (Panama, Guatemala, and Mexico). Led the risk management team in Online Games during the World Cup 2022, ensuring low levels of tickets and improved user experience for clients. Implemented streamlined reporting mechanisms, enhancing real-time decision-making and reducing response time by 15%, helping the risk assessment team reduce the number of tickets created per hour.

- Developed tools and processes to help improve operational efficiency and enhance sales team productivity. - Gathered, organized, and analyzed data, resolved discrepancies, and modeled information. - Managed the daily processes of Data to ensure metrics and compensation for coworkers. - Researched and resolved issues regarding the integrity of data flow into databases. - Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of the best placement for needed resources.

- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. - Delivered key metrics for sales, credit and warranties to drive success of business. - Reviewed contracts for accuracy and validity of cost and quote information, contacting customers directly to resolve issues when appropriate. - Managed portfolio for Panama, Mexico, Colombia and other locations around the world. - Created more than 1 million dollars in revenue for Selina in Group Sales. - Created and maintained CRM and Booking databases. - Implemented a reporting system for fast and accurate real-time information. - Implemented locations in different web services to create more revenue channels. - Led the sales process from first contact to deal closure.