At 8020, I managed Meta Ads campaigns for e-commerce and lead generation clients. My responsibilities included campaign setup, optimization, budget management, performance analysis, A/B testing, and reporting. I worked closely with clients and internal teams to improve campaign performance and achieve marketing goals.

Analyzed digital metrics to optimize campaign tracking. Managed databases, improving information organization. Consolidated key insights from feedback. Supported project evaluation and monitoring processes. Planned, executed, and optimized conversion-focused campaigns on Meta Ads (e-commerce). Managed sales, remarketing, and similar audience campaigns, optimizing segmentation and budget. Generated multiple conversions per campaign, reaching peaks of over 30+ purchases in high-performing campaigns. Administered high-traffic campaigns, surpassing 40,000 generated visits. Analyzed key metrics (CTR, conversions, performance) to optimize results and scalability.

Managed and scheduled social media content focused on engagement. Analyzed interaction and reach metrics to optimize content performance. Implemented actions that contributed to increased brand recognition. Identified opportunities for website improvement based on UX analysis. Proposed and implemented improvements in site structure and navigation. Led the creation of the institutional website with a focus on user experience (UX). Designed information architecture to optimize navigation and usability. Implemented improvements aimed at strengthening the brand's digital presence.

Led the development and implementation of e-commerce (Shopify), optimizing user experience (UX) and the purchasing flow. Drove digital channel growth, achieving over $23M in online sales. Increased web traffic and order volume through site optimization and digital strategies. Improved conversion rate through adjustments in navigation, structure, and user experience. Defined site architecture and executed improvements focused on commercial performance.

Designed and developed the new sales catalog. Updated and reorganized commercial information. Applied design criteria and ensured coherence with brand identity. Optimized product presentation to improve customer experience. Supported the strengthening of the commercial strategy and increased sales.