Managed and optimized digital investment in Meta Ads, Google Ads, and programmatic advertising, maximizing budget efficiency and performance. Monitored key KPIs: CPL, CPA, ROAS, conversion rate (CR), and LTV. Conducted integral analysis of the digital funnel (awareness, consideration, conversion, and retention) to identify frictions and improvement opportunities. Integrated data between marketing, call center, and sales team to improve traceability and effectiveness in lead closing. Developed a retention strategy based on first-party data from the digital warranty app (Gardi). Key achievements: Increased delivery channel conversion rate by 5% after segmentation optimization and landing page improvement. Implemented sales-marketing traceability, improving real ROAS visibility and enabling decisions based on effective profitability. Activated and structured a proprietary database through a digital warranty app, strengthening retention and renewal strategy. Launched B2B Autoboutique line based on data analysis, achieving 20% acceptance in the first week in the distributor network.

Designed and executed communication strategies aligned with commercial objectives and B2B positioning. Developed corporate identity to ensure brand consistency at key customer and stakeholder touchpoints. Implemented crisis communication protocol, reducing response times and protecting corporate reputation. Coordinated with commercial and operational areas to strengthen value proposition and internal alignment. Key achievements: Developed a crisis protocol that significantly improved response efficiency to operational incidents. Unified internal and external brand identity, improving positioning with B2B clients.

Managed and optimized SEO, SEM, and email marketing campaigns aimed at capturing qualified leads and digital sales. Monitored acquisition funnel KPIs: CPL, conversion rate, CAC, and ROI. Performed channel performance analysis and presented strategic insights to management for data-driven decision making. Key achievements: Reduced cost per lead (CPL) through segmentation optimization and improved advertising investment structure. Implemented email marketing automations for prospect recovery and nurturing, improving conversion in mid-funnel stages. Developed performance dashboards in Looker Studio and Power BI for comprehensive tracking of capture and conversion metrics.

Optimized the digital scheduling funnel and implemented A/B tests on landing pages. Improved patient experience in digital channels, reducing abandonment rates. Key achievements: Reduced friction in the appointment process through an optimized landing page and integration of a self-management QR system. Improved digital conversion rate after copy and UX adjustments validated with A/B testing.

Led 360 campaigns (online and offline), managing budgets, suppliers, and results analysis. Developed strategic content and organized corporate events aligned with brand positioning.