Simera Professional Key (SPK)

Christian B

Chile

SEO Specialist

$ 2,700/month

6 yrs exp

Trilingual (EN/ES/PT) professional with 20 years of commercial leadership, 3 years of end-to-end E-commerce management and 2 years of SEO execution, successfully driving a new online bookstore to Top-10 SERP positions for competitive terms. I view SEO and E-commerce through the lens of a business owner because I am one: having founded, managed and grown my own online bookstore, Bookflow.cl, for me, rankings are the means to an end: revenue. By managing a 1,500+ SKU catalog and securing Top-10…

Skills

  • Competitive Analysis
  • Google Analytics
  • HubSpot
  • Wordpress
  • Commercial Management
  • Content Creation
  • E-commerce Management
  • Elementor
  • Google Search Console
  • Google Workspace
  • Meta Analytics
  • Notion
  • Semrush
  • Slack
  • Technical SEO
  • Trello
  • Ubersuggest
  • Woocommerce
  • On-Page SEO
  • Off-Page SEO
  • E-commerce SEO
  • Adobe Firefly
  • SEO Strategy
  • Hubspot
  • SEO Blog & Article Writing
  • Competitive Analysis
  • Keyword Research
  • Google Search Console
  • Link Building
  • E-commerce Growth
  • Hubspots
  • WordPress & WooCommerce
  • CRM and marketing automation
  • E-commerce Content Management
  • Google Analytics (GA4)
  • Google Ads & Analytics
  • SEO (Search Engine Optimization)
  • Woocomerce
  • google merchant center
  • Google Merchant

Christian B

Chile

SEO Specialist

$ 2,700 /month

6 yrs exp

Trilingual (EN/ES/PT) professional with 20 years of commercial leadership, 3 years of end-to-end E-commerce management and 2 years of SEO execution, successfully driving a new online bookstore to Top-10 SERP positions for competitive terms. I view SEO and E-commerce through the lens of a business owner because I am one: having founded, managed and grown my own online bookstore, Bookflow.cl, for me, rankings are the means to an end: revenue. By managing a 1,500+ SKU catalog and securing Top-10…

Skills

  • Competitive Analysis
  • Google Analytics
  • HubSpot
  • Wordpress
  • Commercial Management
  • Content Creation
  • E-commerce Management
  • Elementor
  • Google Search Console
  • Google Workspace
  • Meta Analytics
  • Notion
  • Semrush
  • Slack
  • Technical SEO
  • Trello
  • Ubersuggest
  • Woocommerce
  • On-Page SEO
  • Off-Page SEO
  • E-commerce SEO
  • Adobe Firefly
  • SEO Strategy
  • Hubspot
  • SEO Blog & Article Writing
  • Competitive Analysis
  • Keyword Research
  • Google Search Console
  • Link Building
  • E-commerce Growth
  • Hubspots
  • WordPress & WooCommerce
  • CRM and marketing automation
  • E-commerce Content Management
  • Google Analytics (GA4)
  • Google Ads & Analytics
  • SEO (Search Engine Optimization)
  • Woocomerce
  • google merchant center
  • Google Merchant

SEO Specialist

No Horror Creative Digital (Internship)
January 2026 - April 2026

Completed a hands-on, practical and ‘real-world’ 3-month remote SEO internship with No Horror, Lithuanian performance marketing agency. Reported to and received direct feedback and mentorship from Giedrius Morkunas, agency owner and SEO Lead. Main Responsibilities & Tasks On-Page and Technical SEO ► Performed an initial SEO audit of a website (bookflow.cl) to resolve On-page and technical SEO issues. ► Conducted keyword research with focus on topic clusters, pillar and cluster pages. ► Created blog posts, content pages and category pages for targeted keywords accordingly. SEO Content Creation ► Created 4 high quality, SEO-optimized, long-form, AI-assisted blog articles implementing On-page SEO best practices, including AI- generated images from Adobe Firefly. ► Converted the articles to HTML format, uploaded them to a Strapi CMS and added metadata (titles, meta descriptions, alt tags, schema markup) accordingly.

Search Engine Optimization Specialist

Bookflow Bookstore
November 2025 - present

Responsible for planning and implementing SEO strategies and tactics that improve the bookstore’s search rankings, drive organic traffic, and generate conversions. Successfully ranked 70+ keywords in the top-10 between November 2025 and April 2026. Main Responsibilities & Tasks ► Conducted keyword research and competitive analysis to identify ranking opportunities for competitive differentiation. ► Devised an SEO strategy and determined topic clusters and pillar and cluster pages accordingly. ► Created and optimized content pages, category pages, product pages, author pages and blog posts for target keywords. ► Optimized headings, images and metadata (titles, alt tags, etc). ► Improved site structure, URL architecture and internal linking. Implemented FAQs, schema markup and rich snippets. ► Performed site audits to resolve issues (ongoing). ► Created XML sitemaps and adjusted robots.txt. Identified and fixed crawl errors, indexation issues & broken links. ► Implemented page speed & mobile responsiveness improvements. ► Optimized Google Business Profile and Google Merchant account. ► Conducted outreach to establish partnerships, build brand awareness and authority, and gain 5 unpaid, relevant backlinks. ► Developed partnerships with English teachers on IG which led to hundreds of new followers, thousands of views and reels listed on Google. ► Set up and managed Google Search Console, Google Analytics, Semrush, Ubersuggest and Rank Math. Tracked KPIs/metrics on these platforms/tools on a weekly basis.

E-Commerce Manager & Founder

Bookflow Bookstore
August 2024 - present

I am the E-commerce Manager at Bookflow, an online bookstore offering English-language books in preloved condition, at a fraction of their market prices with nationwide delivery. Main Responsibilities & Tasks ► Built the company's website using WordPress & WooCommerce. ► Oversaw and managed IT duties such as site security, plugins, web hosting-related tickets and minor PHP, HTML and CSS changes. ► Devised and implemented the company's marketing strategy. ► Set up and managed Brevo, which allows to collect, analyze and track data such as subscriptions, traffic, conversions and revenue. ► Devised, planned, executed and assessed all email marketing campaigns. ► Devised and implemented automation workflows on Brevo: email list subscription, cart abandonment, Google reviews and referrals. ► Graphic design and content creation for social media platforms. ► Managed Google Growth & Visibility Suite: Business Profile, Merchant Center, Analytics and Search Console. ► Strategized and executed partnerships and collaborations with English Teachers, English Conversation Clubs and Influencers.

Commercial Manager

Youmans Capsule (FOGI Ltd.)
October 2023 - July 2024

Initiated and led the company's exports to Chile. Managed the entire sales cycle process from market research, market entry strategy and prospect identification, to cold outreach, appointment setting, sales and customer service. Reported regularly to General Manager in New Zealand.

SEO Outreach & Link Building

Salt & Fuessel
November 2020 - August 2021

Responsible for building high quality contextual backlinks (white-hat, do-follow, DA > 30) for the agency's clients across industries and niches such as digital marketing, web development, car manufacturing, motorcycle insurance and legal training. Main Responsibilities & Tasks ► Managed the entire link building process from start to finish. ► Performed keyword research to determine proper anchor texts to be used on guest articles and link placements. ► Researched prospective blogs and websites to assess their quality, metrics and reputation. ► Regularly liaised with blog authors and webmasters to discuss article placements on their sites and negotiate fees. ► Regularly liaised with Copywriters to arrange the writing of guest articles to be placed on targeted blogs. ► Reported to SEO managers on the work performed and results attained: quantity and quality of backlinks built, budget spent and changes in rankings concerning the keywords targeted.

Business Development Manager

New Zealand Trade Enterprise
October 2013 - September 2015

Proactively worked with a portfolio of 14 of New Zealand's specialized manufacturing companies in Chile, Peru and Colombia to increase their revenue growth through the implementation of business development strategies. Main sectors and industries of expertise included: dairy farming, forestry, timber, fuel retail, security and plastics.

Smart Scores

Communication
90
Role Fit
90
Adaptability
90
Problem-solving
85

Smart Skills

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