Led AI-assisted blog production focused on scaling high-quality, search-driven content while maintaining accuracy, structure, and brand voice. Executed SEO and programmatic-focused content initiatives using AI-powered workflows, applying editorial judgment and performance insight to ensure content met search intent and supported AI-driven discovery. Worked hands-on with LLM-facing content, training and refining the AI platform through prompt design, content guidelines, and feedback loops to improve output quality, retrieval readiness, and consistency. Optimized content for both traditional search engines and emerging AI interfaces, with attention to clarity, entity coverage, and usefulness in AI-mediated environments. Collaborated with cross-functional teams to test, evaluate, and improve AI-assisted content workflows, bridging automation with human editorial oversight.

Developed and implemented content and SEO strategies aligned with marketing campaigns, promotions, and business objectives to enhance brand visibility and search performance. Oversee SEO initiatives, including keyword research, on-page optimization, and performance tracking, using data analytics to inform strategy and reporting. Work closely with the design team to develop compelling visuals across multiple platforms, ensuring a cohesive and engaging brand presence. Create and manage social media content to drive engagement and audience growth. Worked cross-functionally with the sales and other departments to refine lead generation, industry-specific content, and marketing materials for prospecting, events, and campaigns. Assisted in the creation and execution of email campaigns, white papers, outreaches, client testimonials, and case studies. Focused on improving web copy across all pages to boost authority and domain ranking, amplifying the company's value to its target audiences.

Customized brand message to reach and capture the target audience's interest and drive engagement. Aid businesses in finding a brand voice and identity through content creation. Formatted copy to align with project-specific guidelines. Improved search result rankings with a targeted SEO strategy.

Collaborated with designers and the social team to create marketing campaigns for the rebranding, product launch, or merger of tech-focused clients. Served as editor and lead in SEO on content strategy and creation for our clients and Sud itself. Aided clients in rebranding or updating their current brand image. The goal was to find their unique story and bring it forth cohesively. Led the increase in brand awareness, identified brand voice, and strengthened brand authority for clients across our portfolio as well as the agency.

Work remotely alongside the Marketing team to align content strategy with campaigns, promotions, and other marketing efforts. Created and managed content for social to drive brand awareness. Crafted a knowledge base of pool resources via the company blog. This knowledge base become a staple in keeping their current customers informed, but their new ones engaged. Web traffic both on the blog and the company website continues to see upward mobility.

Created multi-content outreach and marketing strategies tailored to verticals in which there was a potential value fit. Closely worked with the remote team and executives to plan, delegate, and execute the goals outlined in Sprints. Maintained, enriched, and cleaned the database and CRM system to allow filtration for timely lead generation. Organized and booked discovery calls, as well as maintained relationships with warm and priority leads.