Develop and manage social media strategies tailored to brand positioning, audience growth, and engagement objectives. Create, adapt, and optimize content for platforms including Instagram, Facebook, LinkedIn, and TikTok. Coordinate content calendars, campaign execution, and brand messaging to maintain consistency across digital channels. Analyze social media performance metrics and engagement trends to improve content effectiveness and audience reach. Collaborate with clients on creative direction, content planning, and digital communication strategies. Support brands with copywriting, visual content coordination, and community engagement initiatives.

Reviewed, refined, and approved monthly digital assets, ensuring brand consistency across social media campaigns, academic promotions, and web content. Performed QA on audiovisual materials and social media posts, improving clarity and tone alignment. Collaborated with marketing, academic, and design teams to adapt and repurpose content for Facebook, Instagram, LinkedIn, and internal digital platforms. Implemented communication workflows focused on user experience, contributing to increase in satisfaction across digital channels. Developed and maintained brand messaging guidelines to improve content quality, reduce inconsistencies, and strengthen engagement.

Managed communication channels and social media interactions, ensuring clarity, professionalism, and brand voice alignment. Reviewed promotional and marketing content for accuracy and tone. Coordinated with cross-functional teams to streamline messaging, maintain informational accuracy, and improve user understanding in all digital channels.

Managed high-volume inquiries and support channels, achieving strong satisfaction and resolution rates. Ensured consistent communication standards through structured processes and follow-up practices. Improved workflow efficiencies to reduce response delays.

Managed customer concerns and resolved complex issues with strong communication and empathy. Strengthened foundational skills in service, conflict resolution, and professional communication.

Supported social media monitoring, gathering insights for content planning and engagement tracking. Assisted in content creation, event coverage, and audiovisual production, gaining hands-on experience with brand storytelling. Utilized basic design and editing tools to produce digital assets aligned with campaign objectives.