Led UX design for enterprise-scale digital products at one of the world's top digital transformation consultancies, embedded within Fortune 500 client teams. Optum Rx / UnitedHealth Group — Medication Reconciliation Microproduct: Led end-to-end product design lifecycle: strategic definition, user flows, wireframing, low- and high-fidelity prototyping, design system contribution, and developer handoff for a clinical decision-support tool used by healthcare professionals across UHC's pharmacy benefit platform. Outcome: improved data accuracy by reducing duplicate and outdated medication records; increased operational efficiency through fewer manual touchpoints and clarification calls. Verizon — Gizmo Watch 3 (OEM Flows): Designed UX flows and UI for new functionalities on Verizon's children's smartwatch. Managed dual user groups (children + parents) balancing simplicity with safety-critical parental controls. Delivered complete interface and flows 3 weeks ahead of deadline. Optimized component library for next-generation hardware scalability. Tools: Figma, FigJam, Mural, Maze. Methods: Design Thinking, Agile/Scrum, Design Systems, Continuous Discovery.

Stellantis (RAM Trucks & Jeep) — Led UX redesign of vehicle shopping and configurator flows for improved conversion-critical touchpoints in the digital vehicle purchase journey across web platforms for two of North America's top automotive brands. As Craft Lead: defined design scope for internal projects, led cross-functional design teams, and managed end-to-end delivery. Mentored designers in the Publicis Interns Program, developed onboarding curriculum and guided emerging talent through real-world project delivery. Tools: Figma, Adobe XD. Methods: Design Sprints, Lean UX, Agile.

Senior UX/UI Designer for TrueRate, a commercial real estate (CRE) investment marketplace modernizing how institutional commercial mortgages are applied and executed. Designed end-to-end B2B flows for deal creation, loan comparison, and offer selection, translating complex CRE financing workflows into clear, trustworthy digital experiences for borrowers, lenders, and capital markets teams. Collaborated with compliance, product, and engineering teams to ensure regulatory accuracy and technical feasibility. Platform adopted by recognized institutional lenders. Borrowers received competitive loan quotes within days of submission significantly reducing previous wait times. Tools: Figma, Sketch. Methods: Continuous Discovery, Usability Testing, Design Thinking.

Led end-to-end product design for local and international clients including DocuSign. Defined design process, RACI matrices, and design systems to align business goals with exceptional user experience. Managed full project lifecycle from discovery to delivery across remote development teams.

Led UX/UI design projects for startups and SMBs across Colombia, covering e-commerce, education, and SaaS platforms. Mentored the UX and Product design community, conducting training sessions, talks, and workshops for various seniority levels.

Served as the bridge between design and engineering for international software projects, responsible for the full spectrum: from UX research through frontend implementation in production (HTML5, SASS/LESS, CSS3, JavaScript). Client: Xenial (Global Payments) — White Label Online Ordering Platform: Led the end-to-end redesign of the digital ordering platform, deployed across 51,000 restaurant locations in 62 countries. Executed Google Design Sprints, competitive benchmarking, and POS system analysis to architect a fully customizable, responsive white-label product (web + mobile) with native POS integration. Delivered the complete flow: paper prototyping → Lo/Hi-Fi wireframes → look & feel proposals → interactive prototypes (InVision) → remote usability testing. Result: scalable white-label interface adopted globally. Client: MuleSoft — Muleteer Engineering Dashboard: Designed Muleteer (scanner + dashboard), replacing a manual Google Sheets tracker with a centralized operational excellence interface, consolidating Jenkins, SonarQube, and NexusIQ metrics in a single real-time view with Build/Deploy SLAs. Responsible for requirements analysis, use-case mapping, Hi-Fi prototypes, usability testing, and direct participation in frontend development.

Led creative and digital direction for web and brand projects, combining UX/UI design with frontend development and team coordination. Designed and developed UI/UX for web platforms using HTML5, CSS3, JavaScript, and Bootstrap. Coordinated internal creative team and external freelancers across multiple concurrent projects.

Performed as UI Designer and Frontend Developer (HTML5, CSS3, JavaScript, Bootstrap) for clients including Colombina, Alpina, and Banco de la República for sustainability reports. Designed web projects for multiple clients at Carvajal Information, one of the largest information companies in Latin America. Worked as a multimedia creative at Tukano, an agency nominated for the Premios Éxito 2010. Collaborated with Universidad de La Sabana on editorial design for the academic journal Educación y Educadores and UX/UI for Moodle-based virtual learning environments for online graduate programs.