Actively enhancing our HubSpot environment to support end-to-end lead visibility while ensuring seamless alignment with Salesforce. I work collaboratively with my team and leadership to maintain high data accuracy standards and optimize lead management across both systems for precise reporting, conversion tracking, and calculating ROI to drive informed decision-making. To better support these initiatives, I have recently earned HubSpot certifications and a Sprout Social Listening certification, which I am applying to strengthen our robust marketing tools and long-term automation goals. Currently testing and providing insights on the integration of AI within marketing functions. I am focused on learning how AI can safely accelerate technical builds while ensuring we maintain robust tracking and human-centric connection points. Coordinate and publish content across email and social media touchpoints. I leverage data and my Sprout Social Listening certification to provide actionable insights, helping the team make data-driven tweaks to our engagement strategies. Partnering across teams to ensure digital initiatives are aligned with firm-wide objectives. I actively participate in cross-functional efforts to identify process improvements that make our team more scalable and efficient.

Developed and executed integrated marketing campaigns across digital channels, including email, social media, and content marketing, to drive lead generation and customer acquisition. Developed and executed a robust content strategy, creating high-quality, engaging content such as blog posts, articles, social media updates, email campaigns, and website pages to educate and inform target audiences (roofing contractors, insurance adjusters) and establish OneClick Code as a thought leader in the industry. Proficient in utilizing the HubSpot Marketing Hub to develop and execute integrated marketing campaigns, including email marketing automation, lead nurturing workflows, content creation and distribution, social media management, and website optimization. Implemented and managed targeted email marketing campaigns, including automated nurture sequences, welcome series, and post-trial engagement programs, to nurture leads, drive conversions, and improve customer lifetime value. Conducted market research and competitor analysis to identify key trends, optimize marketing strategies, and develop clear, engaging, and relevant content. Leveraged Google Analytics, Semrush, and HubSpot's robust analytics and reporting features to track campaign performance, identify key metrics, and make data-driven adjustments to help improve marketing ROI. Collaborated closely with cross-functional teams, including sales, product, and customer success, to align marketing efforts with business objectives and achieve shared goals.

Developed dynamic B2B and B2C marketing strategies to adapt to changing market dynamics and identify potential new markets. Implemented and managed digital marketing initiatives in both, Spanish and English, including SEO, CRM, social media, advertising, email marketing, and lead generation. Conducted market research to gather insights on customer behavior, industry trends, and competitive landscapes to identify value opportunities and drive fact-based decision-making. Monitored and analyzed marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven recommendations. Developed and executed B2B and B2C marketing campaigns across digital, print, and PR channels, ensuring alignment with company objectives. Collaborated with other teams within the company, such as sales, human resources, and project managers to ensure and lead successful marketing initiatives. Collaborated with teams across the organization to create engaging content for various marketing channels, including blog posts, social media updates, email campaigns, and more. Contributed to developing and managing partnership and brand ambassador programs to expand brand reach and recognition. Implemented tools for optimal product development, consumer research, and effective marketing funnels such as HubSpot, UserTesting, Google Analytics, Google Tag Manager, Google Ads, App Store Search Ads, and RevenueCat.

Founded and established Coffee Nation, an Ecuadorian coffee e-commerce store set out to strengthen knowledge about coffee of origin in Ecuador by offering coffee from different locations and communities within the country. Represented Coffee Nation at the Re:co Symposium 2022.

Ensuring all marketing initiatives aligned seamlessly with the company's short and long-term objectives, driving cohesive brand messaging and purpose. Thriving in dynamic environments, adept at recalibrating strategies during times of uncertainty and shifting priorities to maintain optimal campaign performance. Precision in targeting diverse audiences with tailored messages, ensuring resonance and connection across various demographics and market segments. Aligning global marketing campaigns with local sales goals to maximize impact and relevance in diverse markets, fostering a unified brand experience. Crafted highly engaging marketing campaigns spanning digital, print, and PR channels, leveraging a holistic approach to amplify brand presence and reach. Diligently executed marketing strategies and plans within budget constraints and tight deadlines, consistently achieving successful outcomes.

Spearheading all facets of the company’s marketing and communication activities, ensuring a cohesive and impactful brand message to promote inbound tourism (Ecuador and Chile). Successfully implemented a cutting-edge CRM solution to elevate customer service, streamline sales processes, and amplify marketing endeavors. Orchestrated innovative product launches with a focus on consistent storytelling, collaborating closely with renowned industry expert Norie Quintos. Crafted compelling sales support materials, including press releases, newsletters, videos, and literature, to effectively communicate our brand story and value proposition. Keeping a finger on the pulse of market trends and competitor activity to inform data-driven strategies and stay ahead of industry developments. Established and nurtured key partnerships, adept at negotiating with vendors to create mutually beneficial relationships.

Develop and manage dynamic digital marketing campaigns, ensuring alignment with overarching brand goals. Delivering compelling multichannel campaigns across social media platforms, crafting narratives that resonate with diverse audiences and drive meaningful interactions. Successfully expanded online communities, achieving significant growth: Facebook: +300,000 | Twitter: +38,000 | Nike+: +3,000 | NF App: 1,500. Facilitated seamless communication between Nike and the main partner at wholesale.com, ensuring collaborative success and alignment of brand objectives. Proficient in translating documents and meticulously proofreading outgoing communications to maintain brand integrity and clarity. Keen on monitoring social media channels for trends and opportunities, leveraging insights to refine marketing strategies and enhance brand relevance. Expertly liaising between internal stakeholders and external partners to drive collaborative initiatives and maximize brand impact.

Thriving in a fast-paced environment, adept at juggling multiple responsibilities to deliver exceptional customer care experiences. Providing seamless customer support in both English and Spanish, ensuring effective communication and satisfaction across diverse markets. Maintaining an in-depth and up-to-date knowledge of products and sales techniques to provide customers with valuable insights and tailored recommendations. Collaborating in the development of Spanish content on the company's website, ensuring a culturally resonant and engaging online presence. Handling inbound calls, chats, and emails with a customer-centric approach, addressing inquiries promptly and effectively. Actively contributing to the enrichment of the company's online presence by developing compelling Spanish content, aligning with brand goals, and enhancing accessibility for a broader audience.

Assisted in planning, organizing, scheduling and executing the aquarium’s Cultural Series events as well as Community Outreach programs (+500 attendees). Managed partners, sponsors, churches and non-profits databases. Processed monthly donation requests from various non-profit organizations.

Planned, organized and promoted sports activities within the community. Managed databases regarding budgeting decisions and department procedures.

Assisted in coordinating marketing activities, which include, advertising and customer events. Performed general clerical duties to include, but not limited to photocopying, faxing, mailing, and filing.

Providing assistance to various university departments: Institutional Research, Conference Service, IT Help Desk & Telecommunications.