Responsible for product design and continuous improvement of an accounting tech solution, aiming to incorporate artificial intelligence to keep the product at the forefront of the industry. My work covers end-to-end UX/UI design, from research and workflows to interfaces, prototypes and developer handoff.

Supported digital products such as Motai, a motorcycle e-commerce marketplace, and Deprisa, a logistics and delivery platform. My role combined product design, product management and UX/UI to create and improve digital experiences for online transactions and logistics services.⁠

Advised the PepsiCo team on a smart glasses project for PepsiCo's product warehouses. Was responsible for reviewing user flows through user stories to enhance the experience of the smart glasses operators.

Crafted engaging digital experiences from concept to prototype, designing apps, marketing wizards, dashboards, and responsive websites. Collaborated with marketing and design teams to ensure alignment with style guides, advised on UX research and testing, conducted user interviews, and adhered to design standards. Participated in the Agile process to ensure development assets met client specifications.

Updated the website for upcoming events on mobile and desktop, created and maintained brand guidelines and UI kits, and handled the mailing strategy using Mailchimp and HubSpot. Mentored new designers and approved social media and print designs. Increased website traffic by 35% on mobile and 40% on desktop, reduced bounce rates by 11%, and improved email campaign open rates by 27%.

Developed strategies and created graphical content for social media platforms such as Facebook, Twitter, Instagram, and YouTube, enhancing engagement with the target audience and elevating the virtual identity of CAR.

As the leader and support in the marketing department, played a pivotal role in driving the company's commercial development. Efficiently managed key tasks, including the development and implementation of robust strategies to attract investment clients, ultimately achieving the targeted revenue goals while maintaining financial discipline.

Oversaw all website graphics, ensuring their alignment with product-specific best practices. Was also in charge of designing all remarketing materials, including email campaigns and social media advertisements.