Responsible for the operational performance of digital platforms supporting Marketing, Sales, and Customer Success. Implemented, configured, and administered HubSpot CRM for Sales, Marketing, and Customer Service teams. Designed and configured customer lifecycle automations, including recovery of inactive leads, automated email and WhatsApp communications, internal notifications, and pipeline management. Coordinated cross-functionally with commercial and support teams to ensure proper CRM adoption and adherence to defined processes. Monitored integrations between CRM, WhatsApp Business, Ads platforms, and social media to ensure operational stability and continuity. Supported operational analysis and identification of friction points in onboarding and customer follow-up processes.

Executed digital marketing plan with an operational focus, supporting sales processes without participating in closing activities. Administered CRM and supported inbound and outbound prospecting workflows. Developed landing pages tailored to different customer segments. Created and managed digital content for blog and social media channels. Coordinated internally to ensure alignment between campaigns, CRM tracking, and lead follow-up.

Managed full-cycle recruitment processes for IT profiles. Coordinated with internal stakeholders to gather requirements and improve time-to-fill. Standardized recruitment-related processes and internal communication.

Designed and executed recruitment and onboarding processes for IT roles. Conducted role requirement analysis with internal and external clients. Tracked recruitment workflows using agile boards. Managed and maintained candidate databases.

Gathered technical requirements for outsourcing, BPO, and IT staffing services. Coordinated recruitment processes and tracked progress through internal platforms.