Lead and execute Chubby launch plan considering various premises: market analysis, target segmentation, coverage plan, incentive plan, market visits. Lead the launch of new sodas in three distributors: El Salvador (Diszasa), Guatemala (Udisa), and Honduras (Disna). Monitor monthly sales, tracking the achievement of established quotas. Implement regional operational tasks in different distributors of Central America market. Led SMJ's commercial strategy of our Beverage category at the “Americas Food & Beverage Show” (Miami, September 2025), generating new clients for the company.

Lead and execute strategy for Naturas CAM beans category. Lead tomato sauce glass category innovation project. Develop and execute the management of regional packs aligned to seasons according to calendar and product sampling. Coordinate and execute regional innovation projects within our Naturas doypack, glass and bean portfolio, making the categories profitable. Ensure extra regional visibility according to spaces in modern and traditional channels.

Lead Unox brand strategy through 6P's execution, reversing brand trends. Ensure regional monitoring of monthly volume for each innovation by channel. Manage regional monitoring of Consumer Promo “Full Carretilla with Xedex, Unox and Surf” impacting sales of the modern channel. Lead and manage regional image change of various brands in the powder detergent portfolio (Surf, Rinso Natural, Unox, Xtra). Ensure extra regional visibility according to spaces in modern and traditional channels. Resized 80% of our powder detergent in 6 months. Introduced a new size SKU in a record time of 2 months in order to respond to a competitive strategy. Executed a regional new brand image portfolio at point of sale.

Lead and align regional innovation projects: Flankers Category. Manage and monitor execution of product image change: Surf. Coordinate execution of the demand forecast for new product launches. Ensure entry of purchase orders in operating system: Coupa. Coordinate update of the complete powder and liquid detergent portfolio on the e-commerce platform.

Responsible for leading and executing marketing strategies, guiding the regional team in Central America and Dominican Republic. Managed regional marketing budget for movies. Managed promotions and alliances with media and business partners for every movie release. Achieved a 25% reduction of premiere tickets on agreements pre-established with media partners, which increased box office results. Implemented decision-making models, categorizing film investment based on target, media partners, and budget by country. Organized promotional events with a limited budget, achieving exponential growth in the regional marketing budget.

Responsible for distributing marketing budget and coordinating exchanges with media and business partners in El Salvador. Supervised regional promotional template with business partners. Responsible for updating yearly movie presentation.