Problem-solving through design processes. Active participation in key stages (from discovery to delivery) to define product design, developing all aspects of the user journey (UX, UI, and Visual). User journey mapping, navigation flow (UX) and experience definition, prototype finalization (UI), and handoff. Sitemaps, flowcharts, wireframes, clickable prototypes, and web/mobile specifications. Visual identity creation for web products. User research and usability testing. Design negotiation with developers and business teams.

Oversight and development of the design team, providing mentorship and training on design topics. Problem-solving through design processes. Managing multidisciplinary teams, from developers to product and business managers, advising on the best design and strategy paths for each product. Active participation in key stages (from discovery to delivery) to define product design, developing all aspects of the user journey (UX, UI, and Visual). Acting as a service designer, taking on responsibilities in product discovery, product strategy, strategic planning, and metrics analysis. User journey mapping, navigation flow (UX) and experience definition, prototype finalization (UI), and handoff.

Creation of landing pages for visual campaigns. Email templates, social media graphics, and internal HR materials. Development of visual marketing campaigns for the travel agency, creating Key Visuals (KV) that convey the company’s core messages and visual identity. Design of printed materials such as travel brochures, flyers, and promotional assets for distribution in physical stores and at tourism events and fairs. Digital artwork for the website, aligned with ongoing campaigns. Collaboration with the marketing team on various projects.