Execute email marketing campaigns, including A/B testing, and evaluate LinkedIn campaigns. Qualify around 200 leads in 2024 sourced from the website and landing pages. Conduct analysis and identify target companies for prospecting in campaign efforts. Develop multi-channel strategies (cold calling, email marketing, LinkedIn) for campaigns in key markets such as Germany, the USA, France, and the Nordic countries. Define the Ideal Customer Profile (ICP) of each company identified during the analysis by using different tools such as ZoomInfo and Cognism. Utilize Salesforce to streamline campaign activities and track opportunities from campaigns. Perform data analysis in Excel to inform decision making. Recommend innovative lead generation techniques and strategies.

Define the assortment strategy for the different distribution channels. Provide support to the Marketing and KAMs team by collaborating in the management of planograms for clients. Analyze the effectiveness of the recommended assortment to propose improvement actions. Analyze different Sales distribution channels to understand shoppers behavior and manage customer catalogs. Identify and propose improvements for in store spaces.

Identify and qualify prospective clients to drive business development. Analyze and select companies to target. Evaluate and optimize client website (UX). Design PowerPoint presentations for client proposals.