Provided expert guidance and implemented best practices in Salesforce solutions, focusing on enhancing user experience and streamlining processes through innovative automation. Designed and customized Salesforce solutions to meet specific business needs, ensuring optimal performance for end users. Collaborated closely with cross-functional teams and stakeholders to ensure alignment and successful project outcomes. Conducted thorough business analysis to gather requirements, define project scope, and develop detailed documentation. Identified project issues and risks, proposing effective alternatives to mitigate or resolve them. Managed agile project workflows, including discovery sessions, user stories, backlogs, kick-offs, sprints, UAT, and releases, using JIRA and Trello. Provided comprehensive training and ongoing support to users, ensuring smooth adoption and maximizing the value of Salesforce solutions. Successfully coordinated and managed the implementation of Salesforce processes for opportunities, prospects, web-to-lead, and dashboard creation with data management and analytics. Led the implementation of Experience Cloud and Health Cloud for a healthcare company, including user configuration, permission sets, OmniStudio and Velocity permissions, sharing rules, validation rules, email templates, bulk data uploads via Data Loader, and the creation of applications such as job applications and medical directories. Supported the implementation of Sales Cloud for an advertising services company, including the rollout to the Lightbox Salesforce instance, creation of objects, fields, Lightning record pages, page layouts, duplication rules, currency settings, reports, and dashboards. Optimized an onboarding system in Experience Cloud for a banking sector client, enhancing user experience and streamlining the onboarding process. Assisted in optimizing the design of a legal department process flow and subsequently implemented it in Salesforce using flows and integration with DocuSign. Managed flows for issue resolution in another banking project, creating a structured path of processes and subtasks to efficiently address user issues.

Measured and enhanced the effectiveness of sales teams in Chile, Ecuador, and Peru using customer engagement metrics. Identified improvement opportunities and proposed action plans for continuous team and operational enhancement. Implemented Virtual Medical Visits and streamlined the delivery process of medical samples to healthcare professionals during the COVID-19 crisis. Led the implementation of virtual medical calls with Veeva Engage CRM & Salesforce, avoiding the disruption of interactions with doctors and achieving 120 active users in Chile, Ecuador, and Peru, managing to maintain the promotion of our brands from the beginning of the pandemic. Designed a data model between Salesforce, Excel files, and Power BI for the control and tracking of medical samples delivered since the beginning of COVID-19, obtaining quick insights for agile decision-making of leaders in stakeholder teams, allowing a better focus on promotion. Coordinated the creation of a new process to avoid the disruption of delivery of medical samples to health professionals during the COVID-19 crisis, reaching agreements with different stakeholder areas of the organization so that these drugs reached the patients who needed them. Participated and led Territory Review meetings of the sales teams, reviewing productivity indexes and maintaining monthly tracking of coverage results, frequency, medical prescriptions, evolution indexes, DDD, and generating layers for continuous improvement of performance.

Managed information and processes related to the use of platforms and sales force activities. Generated tools that ensured management control and promoted improvements and excellence in the performance of commercial teams in Chile, Ecuador, and Peru. Developed a medical samples control dashboard on the Power BI platform, ensuring 100% traceability of items, facilitating quick insights for the end user, and recognized as Best Practice in LatAm in 2019. Led the implementation of a process based on artificial intelligence, optimizing the traceability of each interaction with each client and obtaining 170 active users trained in the three countries, achieving a better approach of the teams with respect to each client, refining commercial objectives, and resulting in a greater number of prescriptions and better customer engagement. Merged the process of distribution of medical samples and promotional material for Chile, Ecuador, and Peru with delivery to 150 medical representatives, ensuring brand promotion in accordance with the promotional strategy. Managed the administration of Salesforce and Veeva CRM modules, ensuring the functioning of the platforms with the creation of users, territories, key messages, evaluations, and customer journeys for the three countries, providing stability on the platform and promoting fluidity in the work of teams at a digital level. Simplified the structure of reports used by migrating into a data model in Excel-PowerPivot and Power BI, decreasing time use by up to 70%. Received an award for "Contribution in the development of tools and dashboards", allowing the sales team to make better decisions to optimize their performance.

Managed platforms utilized by commercial teams, updated medical files, and generated productivity reports with KPIs to measure coverage and frequency of commercial visits. Implemented Salesforce, CRM Veeva, and BI Qlikview platforms to enhance operational efficiency and data-driven decision-making. Ensured the implementation of Salesforce & Veeva CRM and BI QlikView platforms for all administrators in the region, representing the LatAm team as Champion for fifteen countries in the UK. Led the implementation in LatAm of SAP (O2C module for medical samples) in 15 countries, ensuring continuity without interrupting the daily work of users and promotion with delivery to health professionals. Redesigned productivity reports, events, medical samples, use of digital content, capture of customer consents, and frequency, optimizing the use of available technological resources. Collaborated with the Multi-Channel team for the development of the process of capturing consents from health professionals, achieving the construction of databases, validation, creation in CRM system, and incorporation into the file of health professionals / medical visit / monitoring. Executed the process of delivering medical samples and promotional material monthly to forty medical representatives, coordinating with Logistics, Marketing, Warehouse & Distribution, Quality, and Sales areas. Received an award "For the high degree of support provided to managers of other operations for the successful implementation of CRM, as Veeva Champion for LATAM", December 2016.

Oversaw the management of Siebel Oracle CRM/BI and medical file systems, ensuring seamless integration and data accuracy. Conducted monthly updates of visit targets for commercial teams, enhancing strategic planning and performance tracking. Provided robust support to the Sales and Marketing teams, driving efficiency and effectiveness in their operations.

Managed the quality management system platform, including user creation, activation/deactivation of modules according to user functions. Managed Standard Operative Procedures and technical terms of supply. Built the Team Site of the department, centralizing information in a unique location, optimizing team time management for product release.

Validated the information of Sanitary Registries of 100% of Pharma products, including validity and renewals, ensuring truthful information in the organization's global information system. Generated key performance indicators to measure and optimize release times of imported products, resulting in a 30% reduction in processing time.