Owned the product backlog and sprint roadmap for DriveAuto’s digital automotive platform, acting as primary liaison between US business stakeholders and the LATAM engineering team. Managed Agile ceremonies (planning, reviews, retros) through Azure DevOps, consistently delivering features on schedule aligned with business KPIs. Translated complex automotive business requirements into actionable user stories with clear acceptance criteria, reducing rework and accelerating delivery cycles. Facilitated daily cross-timezone stand-ups and stakeholder syncs, ensuring full transparency on progress, blockers, and priorities.

Led product discovery and backlog prioritization for a legacy system redesign, collaborating with C-level stakeholders to define product vision and release strategy. Authored user stories with detailed requirements and acceptance criteria, enabling distributed teams to deliver with high velocity and minimal ambiguity. Tracked velocity metrics and made data-driven sprint adjustments, optimizing throughput across release cycles. Drove migration from monolithic architecture to a modernized platform, improving maintainability and user experience.

Founded a consultancy delivering software, AI/ML, and digital transformation projects for enterprise clients. Built ML recommendation engines, IoT Digital Twin solutions, and led distributed teams across Israel, India, and Ecuador.

Managed enterprise infrastructure and mission-critical databases (Oracle RAC, Sybase, PostgreSQL) for one of Latin America’s largest telecom operators. Led AWS cloud migrations, Hadoop big data implementations, and managed IT project portfolios.