Led regional sales operations and commercial execution across Latin America and the Caribbean for a wholesale distribution business, coordinating sales, logistics, finance, and fulfillment workflows. Drove market expansion, ensuring inventory availability, order accuracy, and execution discipline across markets. Designed and implemented scalable operational processes, improving order flow, reducing delivery lead times, and strengthening coordination with outsourced and third-party logistics (3PL) partners and regional warehouses across different countries. Built executive-level reports and performance dashboards, defining KPIs across the sales funnel, monitoring conversion and order fulfillment, and reinforcing CRM discipline and accountability. Led the end-to-end implementation of Zoho One (CRM & Finance), driving process redesign and automation to improve data quality, operational visibility, and decision-making. Secured a new regional enterprise client (PedidosYa), supporting onboarding and operational readiness. Led the full implementation of Zoho One, automating core sales and operational workflows. Standardized internal SOPs and external logistics partner processes, improving consistency, execution, and scalability across multiple markets.

Directed a U.S. Embassy–funded documentary and educational program, leading multidisciplinary teams across four remote, conflict-affected regions in Colombia. Managed complex stakeholder environments, coordinating with community leaders, academic institutions, government entities, and international partners while aligning diverse interests and priorities. Owned project execution and budget management, ensuring timely delivery across research, content production, media strategy, and educational outputs. Delivered a 52-minute documentary film, Diploma program, and a research initiative.

Supported omnichannel commercial execution for B2B and B2C clients, leveraging social media channels to drive customer acquisition. Assisted in basic funnel, KPI, and performance tracking to support data-informed commercial decisions.

Founded and led Traful.co, an interior design firm in Colombia, overseeing projects from concept to completion. Developed and executed business strategies to drive growth, managed social media and marketing based on data-driven insights, and launched targeted advertising campaigns. Directed product photography, styling, and brand development, strengthening the firm's visual identity and market presence.

Led executive search and recruitment for senior financial management positions in Argentina, overseeing the full life-cycle hiring process. Identified, qualified, and negotiated executive placements while building strong networks through industry contacts, associations, trade groups, and employees to attract top talent.

Led executive search and recruitment for senior financial management positions in Mexico and Argentina, overseeing the full life-cycle hiring process. Identified, qualified, and negotiated executive placements while building strong networks through industry contacts, associations, trade groups, and employees to attract top talent.

Gained international experience working in diverse cultural and social environments in New Zealand and Australia.

Conducted financial research and analysis, supported trading activities, and contributed to client acquisition through business development initiatives.