Managed end-to-end advertising projects, coordinating creative, strategy, and production teams to deliver campaigns on time and within budget. Acted as the main point of contact for clients, translating business objectives into clear briefs and ensuring alignment throughout the project lifecycle. Oversaw timelines, budgets, and deliverables, maintaining high quality standards and strong client satisfaction.

Drove profitable net growth through setting and following up on a commercial plan for different concepts (Kids, Men, Ladies, and Sport). Planned and followed up on concept strategies at a country level. Ensured commercial impact of key products by setting the right quantities in store. Planned concepts’ selling, influenced buying levels, and created reduction strategies to secure profitability and optimal stock composition.

eCommerce Commercial Manager for Colombia, Peru, and Chile .com sites. Achieved growth and hit sales targets by successfully managing the commercial strategy based on season. Presented sales, revenue, and expenses reports and realistic forecasts to the management team. Managed stock per country to achieve KPIs.

Progressed from Retail Buyer (2015) to Key Account Manager (2018) for Brand Houses and wholesalers in Central America, Venezuela, and the Caribbean. Sought new clients and achieved growth with current ones, year after year. Produced monthly sales reports and analysis, oriented towards KPI achievement. Handled product pre-booking and dispatch to each store according to client’s necessities and brand’s guidelines. Ensured adherence to in-store merchandising guidelines.

Managed A&P based on annual forecast. Executed merchandising activities to increase sales and launch new products. Evaluated and supervised beauty advisors. Ensured correct in-store guidelines for each brand.

Built relationships between clients and agency's teams to ensure quality and results effectiveness. Managed client's advertising budget by executing strategy plans that included ATL, BTL, and/or digital marketing. Established brand’s positioning according to correct communication and agency’s responsibilities. Executed national and international advertising campaigns.