Collected information from various sources, integrated data, created databases, developed Power BI dashboards, and prepared managerial and leadership presentations for decision-making. Performed sales, product, and profitability analysis by commercial executive (contribution to company revenue) and by client. Created a historical sales database for junior commercial executive teams from 2018 to 2025, categorized by sales channel and assigned region, including the implementation of a dynamic dashboard. Developed a dashboard for visualizing sales potential to prospective clients in aggregate, concrete, and cement lines. Integrated the database of construction projects and clients to be visited by junior executives. Analyzed junior executive productivity based on assigned projects and clients versus visited clients (weekly performance per junior executive). Conducted sales potential analysis by region for executive recruitment in regions with the highest potential income weighting. Developed analysis and strategic proposals for increasing sales based on the recovery of inactive clients from 2025.

Surveyed the Escuintla and Sacatepéquez territories to identify all hardware stores in the sector and monitor their product consumption, both proprietary and competitor products. Visited the assigned portfolio of hardware stores, took orders, followed up on customer objections, and ensured product delivery to the point of sale. Negotiated prices with block manufacturers and hardware stores to facilitate the recovery of hardware store accounts. Updated the client portfolio database for Escuintla and Sacatepéquez to ensure information availability for decision-making (hardware stores, prices, etc.).

Conducted product analysis (sales, product performance, product margin, product strategies). Negotiated with advertising media. Negotiated with clients. Developed marketing plans. Managed promotions (volume discounts, loyalty programs).

Verified the profitability of assigned products (voicemail, microcredits, messaging, and collect calls). Developed new products for Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. Launched new products in the region. Developed sales strategies for product sales growth. Negotiated margins for each product line in charge, from Claro as Revenue Share from suppliers. Performed sales analysis, collectability analysis, and sales and revenue forecasts for products to be launched. Defined customer communication flows for products. Defined commercial models and policies for products.

Organized and produced events, including a concert for Eddie Santiago and Piter Albeiro. Created artwork, executed advertising campaigns, and negotiated with suppliers. Negotiated with communication media, including commercial advertising with Grupo RCN, Grupo Alius, Emisoras Unidas, Cinemark, Guatevisión, Siglo XXI, Tigo Star, Color Media. Established strategic alliances with Banco Promerica club, Cinemark club, and Prensa Libre card club.

Evaluated legal risks across various Walmart format points of sale (Despensa de Don Juan, Walmart, Despensa Familiar, Maxi Despensa, and Supertiendas Paiz) to ensure compliance with regional policies according to the laws of each country for Guatemala and El Salvador. Consolidated legal risks and frequent incidents in each country and each point of sale in the Western sector of Guatemala and El Salvador, through CIR's. Verified programs for International Trade, Environmental Safety, Human Safety, Licenses and Permits, Health and Well-being, Human Resources, Anti-corruption, Consumer Protection, Environment, Antitrust, Privacy, Anti-Money Laundering, and Product Safety. Trained points of sale on the Regional Continuous Improvement program across the company's 14 areas. Created action plans to address company risks related to country laws.

Organized, directed, coordinated, and supervised the execution of operational activities and processes of the business unit (cash office, cashier, back office, perishables, and sales floor). Administered various business categories (sales and margins) to meet the sales plan for each department. Evaluated and monitored financial statements: sales, expenses, purchases, markdowns, and inventories. Developed sales strategies for the corporate sector. Created commercial strategies and proposals by department (islands, signage, liquidations, price updates) based on sales. Supervised, organized, and controlled human resources, schedules, overtime, and recognition plans. Evaluated inventory by product category (rotation, investment, orders, inventory days, out-of-stock, replenishment, supplies, and raw materials for product production). Analyzed sales by planimetry: by gondola, adjacencies, seasonality, and brand. Evaluated and planned marketing and merchandising activities, commercial actions, and brand activations within the point of sale. Launched and costed products. Analyzed and planned for expense reduction (operational and administrative). Evaluated, supervised, and directed food product production processes. Negotiated with suppliers and clients. Analyzed planimetry: sales by category, adjacencies, prices, promotion, brand activations.

Implemented tactics to increase sales of low-rotation items. Analyzed sales by store, category, and product. Evaluated inventory (inventory days, product rotation, sales per product, prices, investment). Developed communication and marketing strategies for points of sale based on cost-benefit. Created loyalty strategies based on sales volumes for different formats (Despensas Familiares and Supertiendas Paiz). Negotiated and implemented in-store displays. Managed marketing budgets to support various trades (Despensa Familiar and Supertiendas Paiz). Performed marketing planning and trade marketing plans. Negotiated volume discounts with points of sale. Developed promotional and advertising programs (by product, season, margin) for various clients or points of sale. Developed training programs for promoters (consumer behavior at the point of sale, needs, products, classification of production products, customer type). Managed monthly budget for brand activations, promotion, and merchandising. Evaluated competitor actions. Created sales strategies for Maxi Bodega, Despensas Familiares, and Supertiendas Paiz formats. Developed BTL's within the point of sale. Established strategic alliances with complementary products for inventory rotation. Analyzed in-store inventory (displayed inventory rotation and warehouse inventory analysis). Evaluated signage, display, and presentation of production products at the point of sale. Created and planned, using Gantt charts, for time flow administration in daily operational staff tasks and controls. Analyzed sales, man-hours, productivity, inventories, baking times, product classification, reduction of waste expenses, and financial statement analysis. Analyzed product space in planimetry and point of sale dimensions.