Managed customer data and CRM analysis for the company’s loyalty program, leveraging segmentation, clustering, and cohort analysis to identify retention opportunities; partnered with the commercial team to develop a tracking dashboard, a monthly stakeholder newsletter, and performance reports to support strategic decision-making. Developed Python-based automation solutions for processes and reporting across Commercial and Partnerships teams, reducing execution times and improving operational efficiency. Co-managed a nationwide pricing strategy project covering 1,200+ points of sale and 15K+ SKUs, driving pricing decisions through elasticity analysis, forecasting, and scenario modeling to optimize key financial metrics. Participated in category management discussions as the analytics representative for the company’s most relevant category (Medicine), collaborating with cross-functional teams to analyze performance and define strategic initiatives.

Prepared monthly financial reports for 1,200+ points of sale, analyzing key indicators, identifying anomalies, and collaborating with regional managers to review specific cases and define corrective actions. Supported budgeting and forecasting processes for key departments, monitoring expenses to ensure alignment with approved financial plans. Defined sales targets for 1,200+ points of sale based on historical data, monitoring performance and tracking results to support further analysis.