Developed and executed marketing strategies to enhance brand visibility and drive sales growth. Conducted in-depth market analysis to identify consumer trends and opportunities for business expansion. Managed and coordinated advertising campaigns across multiple platforms to maximize reach and engagement. Led a cross-functional team, ensuring seamless collaboration and timely project execution. Monitored campaign performance and provided detailed reports on key metrics, including a 168.57% increase in average user ticket across 6 stores through strategic product suggestions on digital menus, physical menus, screens, and in-store signage.

Instructed undergraduate courses in speech and communication, fostering student engagement and academic growth. Designed and developed comprehensive course materials, syllabi, and lesson plans to ensure effective learning outcomes. Assessed student performance through assignments, exams, and presentations, providing constructive feedback to support continuous improvement.

Led a multidisciplinary team of writers, editors, and photographers, developing strategic and creative concepts tailored to brand objectives. Managed internal team communications and acted as the primary point of contact for clients, ensuring alignment on project goals and expectations. Handled brand communication crises, implementing effective solutions to maintain brand integrity. Delivered detailed reports on project metrics, performance, and budget management, providing actionable insights to clients. Supervised the pre-production process, ensuring content guidelines for photo, video, and design were met with high quality and consistency. Monitored and followed up on daily progress of project tasks, ensuring timely completion and resolution of any issues.

Developed comprehensive content strategies for multiple brands, ensuring a cohesive editorial line across Instagram, Twitter, TikTok, Facebook, and YouTube. Created and published engaging content on social media platforms, aligning with brand voice and audience preferences. Managed community engagement, fostering meaningful interactions with followers to enhance brand loyalty and audience growth. Monitored social media performance, analyzing metrics to optimize content and improve engagement strategies.

Developed and executed corporate communication strategies, managing both internal communications and media relations. Drafted press releases, media statements, and website content, ensuring consistent messaging across platforms. Organized events, press conferences, and managed media requests, facilitating effective public engagement. Assisted senior management in conveying key messages and created content calendars for social media outreach.

Supported the development and monitoring of communications strategies, ensuring brand consistency and effective outreach. Created journalistic content for external and internal media, and compiled quarterly media performance reports. Coordinated NGO events, documented projects through photography, and prepared reports for UNICEF on project outcomes.

Designed visually engaging internal communications materials, ensuring clarity and alignment with brand standards. Edited and proofread internal and external communications, ensuring accuracy, professionalism, and adherence to company standards. Developed and delivered high-quality presentations for clients, effectively conveying market analysis and insights.