Addressed financial analysis and sales forecasts to support the creation of strategic business plans. Contributed to the definition of corporate policies, relying on risks, financial, and technological analyses. Contributed to the assessment, creation, and implementation of strategic business plans for local SMEs, focusing on relevant aspects like business management, process analysis, cost effectiveness, digital transformation, and product development. Managed audits for business process optimization oriented to the adoption of digital transformation. Assisted in the development of digital and retail products, applying design thinking and CX principles.

Defined strategic initiatives and digital products focused on improving customer experience (CX). Led agile digital transformation projects to enhance the banking product portfolio. Managed and implemented innovation projects within the banking core system. Optimized the project management process by using MS Azure DevOps for operations traceability and applying PMO and Agile frameworks, all in a collaborative mode with IT and Data Analysis teams. Led the Process & Projects team to actively support other business units in designing and executing major initiatives: Credit Optimization (Improved approval flow, increasing productivity by 30%), Marketplace (Defined and implemented the business model), KYC System (Developed agile customer identification system using FaceID and OCR), Chatbot Operation (Designed and analyzed customer service request workflows), e-Wallet (Designed and launched phase 1 of the multi-phase operating model), Advanced Electronic Signature (AES) (Implemented the functionality for end customer processes).

Implemented workflow automation in the banking core system to streamline operational processes for credit and debit cards, liabilities, and financial product applications, in order to minimize the customer journey, in an intuitive and user-friendly ecosystem. Executed customer communication strategies based on omnichannel, UX / UI, and customer experience principles, within an operational and technological scope. Led the transition of regulatory banking reporting from E-83 to SIBAC digital standards.

Led the Business Consulting team, supporting the Sales team in digital transformation projects. Designed digitalization solutions leveraging on information technologies, business process automation, RPA, Business Intelligence, and Lean Six Sigma principles. Managed improvement processes and projects that allowed the achievement of the objectives and targets of the annual business plan, which included: Value chain process analysis and improvement opportunities identification, creation of complementary processes based on ISO 9001 and ISO 14001 Standards guidelines, defining digital transformation projects to achieve the strategy, implementing metrics and mechanisms for traceability of results, and leading regional audits of the company's internal processes. Optimized the core business model by applying value chain, Lean Six Sigma, and SMART principles to determine improvement opportunities and address the root cause, reducing the company’s operational procedure inventory by 41% through automation and process agility. Developed and implemented strategic innovation projects using disruptive technologies to enhance customer experience (CX / UX) and promote data-driven decision-making. Participated in the development of the annual business plan. Launched and promoted a new digital solutions service that consisted of integrating digital transformation, through business consulting, into corporate operations. As a result, and working together with the Sales Team, a winning proposal was obtained with the financial institution BAM, leading to a 150% revenue growth beyond annual targets.

Implemented corporate strategies, relying on the corresponding risk analysis. Developed financial analyses, budgets, and forecasts to support strategic objectives. Managed internal audits to optimize and restructure business processes, adhering to ISO 9001 (Quality) and ISO 27001 (Information Security) Standards. Managed corporate projects with Latin American partners. Automated customer service ticket generation for Banrural, reducing branch visits by over 40% within the first year. Improved the stability of the 'Network Aggregator' web transactional platform for Citibank, achieving an 85% reduction in fraud risk in less than 2 years.

Analyzed business, banking, and corporate processes using BPMN methodology. Designed and implemented web-based process automation solutions. Conducted quality assurance (QA) testing for software implementations. Deployed online banking tools for virtual financial services.