Led the architecture and implementation of a modern data warehouse using AWS S3, Redshift, AWS AppFlow, Apache Spark, and AWS Lambda. Developed and deployed data pipelines integrating Salesforce Marketing Cloud, Amazon SES, and WhatsApp Business messaging. Created a full-stack data strategy to unify BI reporting, operational metrics, and stakeholder dashboards. Spearheaded data operations to align with business and product goals.

Managed ETL processes with Pentaho PDI and Server. Designed and maintained dashboards with Tableau, Google Looker, and Metabase. Built KPIs to monitor business strategy and product performance. Provided strategic insights using SQL (MySQL and Amazon Redshift).

Created dashboards using Microsoft Power BI. Developed customer service metrics. Performed ETL from MySQL sources.