Expanded scope to lead strategic key account management alongside marketing, coordinating commercial plans with major retail clients. Secured 2 new SKUs into PriceSmart. Tracked and reported commercial KPIs to guide data-informed decisions across sales and marketing. Grew the department from 1 to a structured 4-person team (Key Accounts Executive, Marketing Junior, Key Accounts Assistant). International food distribution company. Managed a portfolio of 10+ brands and a team of 3 direct reports.

Managed 10+ international brands (Ferrero Group, Hero Group, Ficosota Foods) — annual plans, trade marketing, and digital campaigns. Led B2B brand events including Nutella Food Service activation with international chef. Built and coordinated trade fair presence, catalogs, commercial decks, brand POS, and website assets.

Managed end-to-end creative and strategic projects, working with designers, copywriters, videographers, video editors, voice-over talent, and creative leads. Streamlined project workflows by introducing clear reporting and approval processes, enhancing efficiency across teams. Coordinated teams and clients ensuring on-scope, on-time delivery. Honored to be recognized for good communication, poise, and client service nuance.

Managed daily operations of field research projects — kickoff through close — ensuring client requirements were met and accounts grew. Handled planning, execution, tracking, and reporting across multiple simultaneous projects.

Developed and executed brand marketing strategies for healthcare and beauty products. Managed promotional planning, supplier communications to ensure adherence to international brand guidelines, and oversaw social media content and PR activities.

Selected for Philip Morris's competitive Inkompass internship. Led a 360° activation project for the IQOS brand to drive foot traffic at commercial plaza locations. Supported a testimonials campaign from lead identification through pre-production with the creative agency.