TELUS International
January 2020 - present
I manage and qualify inbound LATAM leads interested in all Telus International services and make contacts through email, phone calls and In Mails from the LinkedIn platform. As a Senior Lead Generation Specialist, I am responsible for managing lead generation strategies utilizing direct emailing, and content creator in LinkedIn platform. I work closely with other teams such as: Regional Customer & Market Development, Enterprise Sales, Marketing department an CRM department. My role requires a great interest and development in: - Direct marketing and demand generation - B2B / B2C software and IT technologies - Selected industry verticals including transportation, Healthcare, E-Commerce, Retail, Cloud, CX/DX, among other verticals. I manage the following software programs for business prospecting and prospecting, business and marketing analysis, financial analysis (among other metrics): Crunchbase Pro, LinkedIn, Sales Navigator, Salesforce, Zoominfo, Craft, CB Insights, App Annie. I have the ability to plan, manage, execute and track marketing activities using CRM and Support the execution of the company's email marketing strategy to generate leads and facilitate customer engagement. As well, I manage the email lists, research target segments, and define the right audiences for various communications. I collaborate with TELUS International USA/Canada department leaders to understand trends and develop effective target campaigns. I have the privilege of working with the Director of Sales for Telus International Canada to support the Sales Operations team (13 Account Executives) creating, total company reports, prospects, correct decision makers, relevant scoops, reading of KPIs of our interest, interpretation of metrics to be able to suggest the best option in approaching customers, among other information. Management and search for opportunities on the MERX platform.