Manage the hotel's social media profiles and brand communication. Design promotional and informational materials aligned with brand identity. Plan and analyze advertising campaigns on social media platforms. Create marketing assets to support sales initiatives and client engagement. Define the overall marketing strategy aligned with business objectives. Analyze the market and competition to detect opportunities and risks. Establish goals and KPIs, monitoring campaign results. Support the sales team in meeting commercial goals. Coordinate and manage the team (communication, design, etc.). Optimize the use of the assigned budget so that every investment generates measurable results and directly contributes to increasing hotel occupancy, sales of events, banquets, and restaurants. Make tactical and strategic decisions regarding campaigns, media, and brand positioning. Maintain relationships with stakeholders (executives, collaborators, clients, partners, suppliers).

Led the design and production of all marketing and advertising materials. Coordinated digital media strategy, budget allocation, and performance reports. Designed stationery, corporate identity elements, and digital assets.

Handled administrative tasks and income tracking. Provided support in graphic design projects and client deliverables.

Created packaging for 'Mistelita' brand artisan chocolates. Created packaging for innovative products such as personalized luxury cards. Performed brand design, manual creation, and brand management for individuals and companies. Designed posts, posters, and general advertising for companies and entrepreneurs. Developed personal brand designs. Performed traditional and digital illustration for advertising.

Managed and supervised social media ad loading and scheduling. Managed social media ad budgets. Supervised creative asset delivery and work distribution to the design team.

Managed ad uploads. Created promotional material. Designed valuable content for social media. Performed brand management on social media. Created content calendars.

Assisted in Richard Doubleday's workshop on conceptual postcards and motion graphics.

Assisted in book cover and packaging design. Supported academic research publication.

Designed interactive materials and exhibition stand.

Developed branding and event design for the university choir festival.

Managed event branding and communication.