Lead organic growth strategies for a high-impact portfolio across industries including luxury furniture (U.S.), fintech, hydrocarbons, and legal services. Build and execute advanced Local SEO strategies for law firms and luxury retailers, improving regional SERP dominance and driving high-quality physical and digital conversions. Delivered outstanding growth for a luxury furniture e-commerce brand, increasing new users by more than 1,900% and sales by over 30% within 12 months through a combination of technical SEO, content optimization, authority building, and strategic organic growth initiatives. Conduct deep semantic and keyword research for complex industries, ranging from luxury lifestyle trends to highly technical terminology in the energy sector. Drive scalable growth campaigns through the integration of technical SEO audits, data-driven content marketing, and link-building initiatives. Develop GEO / AEO strategies to improve brand visibility across AI-driven search environments, generative engines, and answer-based discovery experiences.

Lead Solcre’s organic visibility in the IT services sector, implementing a comprehensive SEO strategy focused on acquiring high-value B2B leads. Perform technical SEO audits covering site architecture, crawlability, and performance for software services websites. Develop keyword strategies aligned with the Software Development Life Cycle (SDLC) and high-intent commercial search terms. Optimize content based on the search behavior and decision-making patterns of CTOs and Product Owners. Develop GEO / AEO strategies to expand visibility in AI-powered search experiences and position the brand within emerging generative search environments.

Led SEO strategy for the company’s portfolio of sports betting and casino websites across LATAM and Brazil, focusing on organic growth in highly competitive markets. Conducted SWOT analyses and comprehensive SEO audits, including on-page, off-page, and content audits, to identify and address critical improvement areas across multiple websites. Designed KPIs, carried out keyword research in both Portuguese and Spanish, and executed market and SEO analysis to uncover growth opportunities and performance gaps. Redesigned internal SEO processes and developed SOPs to improve efficiency, streamline workflows, and ensure consistency in day-to-day operations. Also worked on ASO initiatives for a sports betting app, optimizing visibility and discoverability in app stores through keyword-focused metadata and listing improvements. Achieved a 495% increase in clicks within eight months for one of the sports betting websites through targeted SEO actions, content optimization, and strategic search growth initiatives.

Worked as an SEO Consultant for a national service company, a local retail business, and an HR SaaS brand, developing Local SEO and organic growth strategies that improved search visibility, strengthened local presence, and drove a 1,600% increase in organic traffic for the SaaS project.

Joined dahSEO, one of the leading SEO agencies in Uruguay and a strong regional reference in search optimization. Performed technical SEO audits using Screaming Frog, Google Search Console, WebPageTest, and Python scripts to uncover site issues and growth opportunities. Helped increase client website traffic by up to 70% in six months through technical SEO improvements, content optimization, and strategic execution.

Performed website performance optimization (WPO) testing across multiple e-commerce websites to identify speed and usability improvement opportunities. Monitored and managed SEO performance for different types of websites using Google Search Console and Google Analytics, analyzing key metrics such as click-through rate, traffic, and conversions.

Build and manage my own WordPress-based web projects, monetizing them through advertising, affiliate marketing, lead generation, and rank-and-rent strategies. Oversee a portfolio of 10 websites, applying SEO strategies to increase search visibility, improve performance, and drive sustainable traffic growth. Managed email marketing initiatives focused on improving conversions through audience analysis, engagement optimization, and performance tracking. Execute Local SEO strategies across Uruguay, Colombia, and Canada, including Google Business Profile optimization and local visibility enhancement. Generated qualified leads through Google Ads and Meta Ads campaigns across multiple projects.