Led multi-platform content strategy (LinkedIn, TikTok, Instagram, Facebook). Grew audiences from 0 to thousands organically. Managed content systems, publishing, and performance tracking. Used AI tools and analytics to optimize content and efficiency.

Developed and executed digital content strategies for 6 healthcare and wellness brands, adapting messaging and creative concepts to different audiences and brand identities. Created and managed monthly content plans across Instagram, TikTok, Facebook, and other digital platforms. Wrote social media copy, articles, campaign concepts, and creative content designed to increase engagement and brand visibility. Collaborated with designers, account managers, and creative teams to deliver campaigns aligned with client objectives and deadlines. Contributed to award-nominated campaign work, including a Tigo campaign that combined consumer engagement with a social-impact initiative. Used performance insights, audience behavior, and digital trends to continuously improve content and campaign strategies

Planned and executed monthly marketing campaigns to increase brand awareness, customer acquisition, and appointment bookings. Managed social media content and communications across digital platforms, creating campaigns tailored to the target audience. Developed promotional strategies for different services and seasonal campaigns. Managed customer communication and appointment reminder workflows through WhatsApp, helping improve follow-up and customer retention. Created content, promotional materials, and copy for digital campaigns. Monitored campaign performance and customer response to identify opportunities for improvement. Collaborated with the team to align marketing initiatives with business and sales objectives.