Supervision and strategic management of content on major digital platforms such as YouTube and LinkedIn. Specialized in SEO-oriented copywriting to enhance advertising campaigns across different markets. Interpreting data to evaluate campaign effectiveness and applying continuous strategic adjustments to improve results and achieve established objectives.

Conducting market research and developing strategies for B2B and B2C clients. Performing UX/UI analysis and providing improvement proposals. Executing on-page and off-page SEO strategies. Evaluating and optimizing the performance of SEO and SEM campaigns to enhance visibility and search engine rankings. Interpreting key metrics to assess the effectiveness of digital marketing campaigns and activities. Implementing link-building strategies. Supporting the analysis of organic SEO for websites. Performing weekly optimizations for Google Ads SEM campaigns.

Supervision and strategic management of content on major digital platforms such as YouTube and LinkedIn. Specialized in SEO-oriented copywriting to enhance advertising campaigns across different markets. Interpreting data to evaluate campaign effectiveness and applying continuous strategic adjustments to improve results and achieve established objectives.

Conducting keyword research to optimize content for search engines (SEO) and increase online visibility. Understanding target audiences and adapting tone, style, and content to effectively connect with their needs, desires, and values. Performing keyword research to identify opportunities for content growth. Creating SEO-focused blog articles to improve ranking and engagement.

Driving and leading the transformation strategy for the Community and Social Media area with a creative and goal-oriented approach. Developing monthly content plans focused on value proposition and analytical outcomes. Preparing monthly reports for assigned digital projects, using KPIs such as CPC, CR (conversion rate), and CPA. Tracking project progress and managing resources to meet established deadlines and budgets. Communicating with clients and stakeholders to ensure expectations are met and keeping them informed of project progress.

Directed the writing, scheduling, and publication of news for the Latino community in Boston, Massachusetts. Supervised the quality and consistency of published content. Coordinated teams to ensure the timely delivery of relevant information. Collaborated with local media outlets such as WBUR and Boston Business Journal.