Simera Professional Key (SPK)

Francisco L

Chile

UX/UI Consultant

Francisco is a designer with over 12 years of experience in complex digital products, having worked at companies such as Tenpo (fintech), Deloitte Digital, and Everis/NTT Data. He has led product migration strategies, redesigned onboarding processes, and co-created institutional design systems, working with multidisciplinary teams. His approach combines in-depth research (interviews, JTBD, journey maps, A/B testing) with high-fidelity prototyping and strategic product thinking. He is a senior c…

Skills

  • A/B Testing
  • Adobe Illustrator
  • Bootstrap
  • Git
  • HTML
  • HTML5
  • Interviewing
  • Product Design
  • React
  • SASS/SCSS
  • Wordpress
  • Adobe After Effects
  • Adobe Photoshop
  • API Testing
  • Benchmarketing
  • Figma
  • Hotjar
  • Invision
  • Miro
  • ReactJS
  • Sketch
  • SketchUp
  • User Personas
  • User Research
  • Wireframing
  • Storyboarding
  • User Testing
  • Prototyping
  • Diseño
  • Micro
  • Sketchu
  • Heuristic Evaluation

Francisco L

Chile

UX/UI Consultant

/month

Francisco is a designer with over 12 years of experience in complex digital products, having worked at companies such as Tenpo (fintech), Deloitte Digital, and Everis/NTT Data. He has led product migration strategies, redesigned onboarding processes, and co-created institutional design systems, working with multidisciplinary teams. His approach combines in-depth research (interviews, JTBD, journey maps, A/B testing) with high-fidelity prototyping and strategic product thinking. He is a senior c…

Skills

  • A/B Testing
  • Adobe Illustrator
  • Bootstrap
  • Git
  • HTML
  • HTML5
  • Interviewing
  • Product Design
  • React
  • SASS/SCSS
  • Wordpress
  • Adobe After Effects
  • Adobe Photoshop
  • API Testing
  • Benchmarketing
  • Figma
  • Hotjar
  • Invision
  • Miro
  • ReactJS
  • Sketch
  • SketchUp
  • User Personas
  • User Research
  • Wireframing
  • Storyboarding
  • User Testing
  • Prototyping
  • Diseño
  • Micro
  • Sketchu
  • Heuristic Evaluation

UX/UI Consultant

Freelance

Offered UX/UI services for Startups, NGOs, and public institutions, focusing on MVP construction, product design, branding, and web-based software. Cases: Welcu - ServiSenior - SEC - IF Chile - Agrak.

Product Designer Senior

Tenpo

Designed the migration strategy from Tenpo to Tenpo Bank, a new reduced onboarding, optimizing cross-referencing and user data capture (biometric data capture for evaluation process), and an app optimization strategy reducing the number of queries per view.

Product Designer Senior

BBK+2Brains

Designed the FAN Clan product for Banco Chile, a 100% digital checking account aimed at minors aged 14 to 17. Addressed all dimensions of the product, from the onboarding journey to internal user manuals. Redesigned and integrated Banco Security's Foreign Trade platform (E-Comex) into Corporate Banking, as part of the bank's digitalization strategy.

UX/UI Senior Consultant

Deloitte

Researched and designed digital products and services that add value to users and operations for clients such as Depósito Central de Valores, Segpres, and Metro. Co-created value propositions to visualize innovative future projections in digital transformation contexts for clients such as Derco, Copec, Santander, and Carozzi. Co-created branding and a design system for the Customer & Applied Design area of Deloitte Digital, to facilitate inputs and standardize projects with clients and internally. Cases: DCV - Segpres - Santander - Derco.

UX/UI Consultant

Everis (NTT Data)

Worked as UX/UI/Front in agile cells, designing and implementing user interfaces for new products and processes for clients such as BancoEstado and Transbank. Researched and co-created exploratory projects to visualize business opportunities in underserved areas of the financial industry, for clients such as Transbank and BancoBice. Collaborated in the creation of innovation lab models (IMO Innovation Management Office) as a service offering from Everis to its clients. Cases: Banco Estado - Transbank - Bice/Entel.

UX/UI Designer

IConstruye

Designed a credit leads platform aimed at small and medium suppliers in the iConstruye network participating in tenders and requiring financing, a strategic project co-created with Banco BCI. Co-created branding and MVP for 'Agilice', an electronic invoicing platform initially aimed at small suppliers operating in the iConstruye network.

Smart Scores

Communication
75
Role Fit
100
Adaptability
70
Problem-solving
80

Smart Skills

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