Designed several key product functionalities, redesigned critical flows to improve user experience, and built the entire ecosystem for the launch of a new token during my first 2 months. Redesigned and implemented the new website to improve conversion through research, AI, and no-code tools. Collaborated on marketing initiatives and content creation to communicate new product launches and updates.

Designed, iterated, and delivered over 12 new core product functionalities within a 6-month period as part of the Experience team. Contributed to maintaining and scaling the product's design system, and led the QA phase for its implementation. Collaborated with the Marketing team on the production of design materials and motion graphics for global events and conventions.

Designed the main features and modules of the platform's MVP, based on business objectives and feedback from early users. Revamped the v1 layout of the main dashboard towards a simpler and easier-to-use experience. Maintained and continuously improved the baseline design system.

Achieved over US$300K in investments in less than six months, acquiring 800 clients with a remarkable 98% retention rate, through continuous discovery and strategic UX/UI improvements. Assumed multiple roles to rapidly shape the MVP experience, focusing on building trust and effectively communicating the product's differential value. Co-created and executed a content-based growth strategy, creating and launching multiple advertising campaigns, in addition to blog and social media content.

Developed and executed a product-led strategy with the Growth team to align company objectives with brand evolution. Achieved a +40% increase in new inbound contracts from the main website, optimizing it through research and A/B tests. Contributed to the ideation and design of key visual campaigns for crucial local seasonal events such as Buen Fin and Hot Sale.

Achieved a +179% increase in marketing website conversion rate as a result of 20 A/B testing experiments. Achieved a cumulative +70% conversion increase from experiments with ad sets, messages, and landing page layouts. Led the Design team in Chile, ensuring consistent brand language across all Brand, Marketing, and Web communications.

Developed design solutions for the e-commerce platform with the objective of driving sales and promoting new products. Generated visual content for marketing campaigns, organic social media, and blog, always maintaining brand consistency. Contributed to strengthening brand recognition and user engagement through projects such as offline graphics and remarketing flows.

Led the creative direction of visual assets for the pre-launch and launch stages in Chile. Managed a design team of 4 people, optimizing workflows and ensuring high-quality assets aligned with the global brand. Contributed to establishing a visually coherent and impactful market presence in the country.