Supervised the digital health of 10 high-stakes accounts using Brandwatch and Brain PBD. Transformed social listening metrics and Share of Voice into actionable plans to protect brand integrity and mitigate operational risks. Orchestrated the digital strategy for combined communities of 320K+ followers. Coordinated design and social media teams to ensure message consistency and high-impact delivery across all touchpoints. Translated complex audience analytics into actionable creative briefs. Led weekly planning sessions to align content calendars with detected trends and user engagement goals. Developed high-level media coverage reports for key stakeholders, ensuring 100% message accuracy under critical, fast-paced delivery schedules. Managed the architecture of institutional content and information assets, ensuring tactical execution met the organization's strict technical quality and Brand Safety standards.

Designed and deployed a lead generation ecosystem with a 12.5% conversion rate, integrating automated lead nurturing and CRM workflows in Kit to accelerate the user acquisition cycle. Led digital paid media strategies (SEM/Social Ads), implementing constant Split Testing to optimize creatives and audiences. Achieved operational efficiency by reducing inefficient spend by $500 weekly through real-time performance adjustments. Orchestrated content strategy for high-volume communities (144k on X, 124k on IG, 50k on FB). Leveraged AI tools and Social Listening to transform raw analytics into high-impact regional content. Supervised the WordPress ecosystem and content architecture, ensuring 100% uptime and alignment with commercial calendar objectives for user engagement. Implemented management workflows in Asana, ensuring 93.7% of digital assets met brand standards and strict Time-to-Market deadlines. Coordinated the execution of mass-scale events for 2,000+ attendees, managing vendors and technology to ensure a consistent brand experience at a national level.

Orchestrated client briefings and internal planning sessions, scaling digital reach to 1M+ annual impressions through the design of evergreen content strategies and multi-platform distribution frameworks. Developed strategic performance-based recommendations that reduced Customer Acquisition Cost (CAC) to $0.39 USD by implementing funnel optimization and constant A/B testing. Enhanced brand authority within B2B and financial sectors by producing strategic communications for executive leaders, ensuring message alignment with corporate growth objectives. Led multidisciplinary workshops to translate market insights into actionable creative proposals, ensuring regional campaigns strictly met centralized organizational KPIs. Managed long-term brand positioning, ensuring visual and narrative consistency across all digital touchpoints to build trust and long-term user loyalty.