Led the development and execution of the company’s sales strategy, driving consistent revenue growth in a competitive coffee market. Identified and secured new business opportunities across multiple channels, including retail, HORECA (hotels, restaurants, cafés), distributors, and e-commerce. Oversaw the full sales cycle: prospecting, negotiation, closing, and post-sale follow-up. Defined sales targets and tracked performance through key metrics (KPIs), optimizing strategies based on results. Collaborated closely with marketing to align campaigns, product positioning, and brand messaging. Represented the brand at trade shows, industry events, and commercial activations.

Led growth in the region by reopening 2 new accounts in existing geographies. Beat historical monthly sales in 5 years with a growth of 150% and a sales target of 212%. Consolidated the region go-to-market strategy and increased leading brand penetration by 20% in 3 months.

Built and developed the international business area for the textile business unit. Consolidated the exports business model. Opened and started 3 commercial operations in Honduras, Peru, and Guatemala with effective sales of $200,000. Launched a new category for the Bolivian market, getting an incremental sales layer of $65,000.

Guaranteed the successful execution of the strategic and financial goals. Contributed to the fulfillment of over 100% of the sales budget for the year 2021. Managed and developed commercial relationships with clients that generated US $2MM sales in 2021.

Successfully met 100% of the objective of effective innovation through the healthy category launching. Created and developed the commercial and marketing strategy, achieving 100% of the average order budget in 2019 and 2020 of the Ice Cream and Candies categories. Managed and developed negotiations with 3 strategic new suppliers contributing to $800,000 incremental sales for 2020 and 2021. Led the launching of a retail product in the direct sales channel achieving growth and penetration of the brand by 30%.

Taught subjects including Management Essentials (100% English taught), Fundamentals of Marketing, and International Marketing.