Achieved 100% of sales quotas consistently by effectively identifying and capturing key opportunities. Optimized the sales pipeline through strategic use of CRM software such as Salesmate and HubSpot, enhancing efficiency and productivity. Fostered new client relationships as the primary point of contact, ensuring high levels of satisfaction. Uncovered and pursued growth opportunities through email marketing campaigns, contributing to the strategic expansion of the company.

• Managed a $3 million dollar district of +25 high volume accounts including Walmart, HEB, Albertsons & Kroger. • Analyzed quarterly revenue data, monitored financial account charges, assessed competitive activity, managed promotions, and handled administrative functions within the territory. • Orchestrated the execution of store level sales and promotional plans with customer retailers in assigned territory to achieve 100% distribution on Hershey products across all classes of trade through merchandising. • Diligently prepared weekly expense reports using SAP-Concur according to company guidelines. • Developed data-driven sales presentations that showcased revenue trends and empowered data-driven consultative sales strategies using Tableau dashboards, resulting in a significant 25% annual sales growth.

• Spearheaded two social media campaigns for our main account, Hard Rock Café – Nicaragua. • Directed Hard Rock Café - Nicaragua’s Instagram campaign which increased monthly revenue by 25% effectively resolving the diminishing customer base. • Adapted and localized successful social media marketing campaigns from the United States to the Latin American cultural context, implementing strategies that resonated with local audiences. • Crafted and implemented three marketing strategies based on research and competitive analysis that resulted in an increase in The Expresso Company’s monthly revenue by 15%.