• Managing content strategy, influencer programs, and social media across 4 consumer brands — coordinating agencies, tracking deliverables, and keeping multiple workstreams organized. Own end-to-end coordination of marketing initiatives across three brands, ensuring deadlines, deliverables, and approvals are executed on time. Manage vendor coordination, asset submissions, and campaign materials to support in-person activations and digital initiatives. Maintain campaign trackers and reporting dashboards to monitor timelines, KPIs, and budget allocation. Support content distribution workflows including social posts, email campaigns, and performance summaries. Facilitate cross-functional communication, organize meetings, and track deliverables to maintain operational continuity.

Supported execution of regional marketing campaigns with strict deadline management and cross-team coordination. Managed a $1.5M annual budget tracker, monitoring spend and campaign performance. Organized brand activations in events, improving customer insights and local brand awareness. Collaborated with agencies to ensure campaign compliance and quality delivery. Monitored KPIs and campaign performance, contributing to recurring dashboards and post-campaign reports.

Coordinated seasonal campaigns (Cyber Monday, Black Friday) ensuring alignment between marketing, sales, and retail teams. Managed campaign calendars and ensured all deliverables were executed within scope and deadline. Supported influencer and promotional initiatives with follow-up tracking and performance reporting. Maintained structured documentation for campaign planning and financial monitoring (CLP 200MM annual budget).

Coordinated brand presence across key retailers including Falabella, Paris, and Dafiti, ensuring correct implementation of campaigns and marketing materials across platforms and in-store environments. Supported the execution of e-commerce activations and retail campaigns, aligning brand guidelines with commercial objectives. Prepared performance reports and KPI dashboards to support commercial decision-making and optimize campaigns tied to high-traffic retail moments. Supported the review and optimization of e-commerce product listings, ensuring accuracy and alignment with platform requirements.

Designed and optimized a Shopify e-commerce store, contributing to a 25% increase in online sales. Led high-volume influencer programs, managing 25+ creators per month across product seeding, UGC, and brand collaborations. Planned influencer calendars, briefs, and deliverables to support launches and always-on content. Achieved a 30% increase in digital engagement in the final year through content and creator partnerships.