Redesigned a B2B/B2C educational platform for a company selling social skills courses for schools and businesses. Improved user experience and the sales process by facilitating course acquisition through clear navigation, an enhanced information structure, and a subscription-based conversion strategy. Conducted UX research to identify pain points through interviews, surveys, and usability testing, restructuring information architecture and content hierarchy to improve the purchasing experience. Created wireframes and prototypes in Figma, optimizing the interface to enhance conversion rates and accessibility for both desktop and mobile. Implemented a streamlined purchasing flow with subscription plans, free trials, and strategic CTAs to increase conversions. Collaborated with stakeholders to align design decisions with business goals and user needs. Additionally, designed and prototyped a gamified mobile application, a complementary website, and smartwatch interfaces focused on financial education, ensuring an intuitive and consistent experience across multiple devices. Executed user research through interviews and IA analysis to create accessible and functional interfaces in Figma. Developed sketches, wireframes, and interactive, high-fidelity prototypes for mobile, web, and smartwatch, validating a consistent user experience. Designed challenge, badge, and reward systems that increased user engagement and retention. Implemented design system principles for reusable UI patterns (badges, rewards) across mobile, web, and smartwatch to maintain consistency across devices and streamline future iterations.

Led the redesign and migration of a legacy internal application, conducting stakeholder interviews to understand user needs. Collaborated on the definition of architecture and user interface components, ensuring usability and technical viability. Implemented and managed a Kanban board using Kaizen principles to streamline design and development workflows, improving design and development workflows while maintaining 100% SLA (Service Level Availability) throughout the transition. Facilitated agile rituals, improving collaboration between developers and non-technical stakeholders.