Founded and operated a private label brand on the U.S. Amazon marketplace, managing end-to-end account strategy with full P&L responsibility from product research and supplier sourcing to listing optimization, PPC execution, and performance analysis. ➜ Managed PPC campaigns across automatic, broad, phrase, and exact match types maintaining ACoS between 20-25% through continuous bid optimization and negative keyword management ➜ Conducted product research and niche validation using Helium 10, analyzing competitors, customer reviews, and return patterns to minimize launch risk ➜ Optimized listings through keyword research and SEO strategy, achieving 75% organic sales rate within the first year ➜ Registered brand with USPTO and completed Brand Registry, unlocking A+ Content and Amazon Vine program ➜ Sourced and negotiated with international suppliers via Alibaba, managing full production cycle including private label branding, FNSKU labeling, and DDP sea freight to FBA ➜ Managed account health flags and appeals process, maintaining account standing without suspension • Managed end-to-end Amazon FBA operations, including product research, launch execution, listing optimization, PPC strategy, and profitability management.