Manage a 10-member distributed team, while also contributing as an IC, delivering data products that generate $200K+ in MRR. Developed and implemented native ad tracking, contributing an additional $50K+ in MRR. Deliver insights across millions of records to cross-functional teams (Product, Marketing, Sales, Data), leveraging SQL, Tableau, and automations using Zapier agents. Led product analysis for B2C apps and web platforms with Mixpanel, improving user engagement and retention.

Launched the Catalog Insights Product on Amazon QuickSight, directly contributing to $25K+ MRR. Provided critical streaming industry insights featured in publications such as Forbes, NPR, and WSJ.

Developed marketing strategy for personal loans, boosting acquisitions to 5K/month in 6 months. Enhanced conversion rates through A/B testing and web tracking using Google Analytics and Google Optimize.

Led digital marketing strategies for clients generating $40K+ in MRR, engaging directly with customers. Built dashboards in Data Studio to consolidate multi-source data, optimizing reporting and media attribution.

Executed the organic monetization strategy, increasing platform revenue through targeted pricing and promos. Assessed the ROI of $3M annual marketing campaigns to enhance effectiveness. Defined and tracked KPIs for growth and monetization using SQL and Mixpanel, driving data-driven decisions.

Managed Google Ads, Facebook, and LinkedIn campaigns with a $70K+ budget/month for six clients, driving measurable ROI.

Conducted IBNR reserve calculations, ensuring accuracy in reporting and compliance with industry standards. Identified and rectified data anomalies through data cleaning processes, ensuring reliable actuarial assessments.