Coordinate all aspects of purchasing, sales, and administrative operations for the company, including the procurement of all necessary products for events, banquets, and orders to individual clients. Ensure optimal quality by acquiring the best products at the best prices without compromising performance. Supervise the staff responsible for the distribution, preparation, and use of products to prevent losses that could lead to increased costs. Manage and plan budgets for special events. Maintain established profit margins for the company. Promote and develop new business opportunities for the various products offered by the company.

Responsible for all aspects of distribution, inventory, purchasing, and supply (inputs) for daily activities, as well as the management of all necessary materials and equipment used in the project. This includes the logistics of acquiring and distributing these materials, ensuring high-quality services and products for clients. Responsibilities also include developing work schedules based on project goals, creating and implementing operational procedures for receiving, storing, handling, and shipping merchandise and materials, and ensuring proper budget management for the project.

Prepare sales plans and budgets (at the national level) to plan departmental actions, taking into account the necessary and available resources to carry out these plans (Traditional Channel, Retail, and Chains). Establish goals and objectives for product distribution and delivery. Calculate demand and forecast sales. Coordinate and increase the sales percentage based on the organizational strategic plan. Determine the most appropriate advertising strategy for the product type and product life cycle. Drive the opening of new markets. Understand the planning, distribution (physical inventory: distribution and shipment of merchandise), communication, and sales processes for the product that primarily represents the marketing strategy and its practical application in the company's marketing management. Manage all the organization's marketing activities, especially those that involve formulating, directing, and coordinating product marketing activities to influence customers to choose the organization's products. Constantly review product costs, pricing strategy by segment, and product analysis to ensure it aligns with the needs of its segment, leading to sustainable growth and a strong market share. Provide reports on forecasts, budgets, sales, and performance for different products. Identify problems and opportunities to promote continuous process improvement initiatives in the production, distribution, and sales units.

Responsible for sales and their projections (marketing and distribution through Traditional Channels, Retail, and Chain Stores) both at the metropolitan level and in the interior of the country. Plan, direct, and control the execution of instructions and work plans assigned by the Sales Management. Coordinate, supervise, and control the daily activities of the sales team assigned to them, ensuring compliance with the individual sales budgets of each salesperson in their respective channels. Contribute to the design and execution of strategic and growth plans that the company projects to achieve its objectives. Assist in monitoring the channels by submitting monthly reports to the General Manager. Communicate clearly and directly to each of their subordinates the indicators by which they will be evaluated, recognizing outstanding achievements and taking the necessary corrective actions in case of not meeting goals. Manage and ensure the proper care of the resources, materials, and equipment assigned to them. Verify compliance with procedures, the use of forms, and other tools. Ensure compliance with all applicable legal, corporate, and labor regulations and provisions by all personnel under your supervision. Collaborate with the Human Resources department on activities related to personnel administration policies. Support the Human Resources department by leading the onboarding, training, development, and motivation activities for sales staff. Prepare monthly budgets, compensation plans, incentives, recognition programs, and performance acceleration programs for sales personnel. Understand and manage the company's information system, keeping it updated with respect to the responsibilities of your position. Review, update, and share information on product innovations, competitors, and market conditions with all sales team members. Allocate and distribute products across different channels based on sales, turnover, and availability analyses. Conduct weekly meetings with the various sales channels reporting to you, validating, motivating, and monitoring work plans, goals, and budgets. Ensure all required reports are prepared on time for periodic meetings with the General Manager. Perform any function analogous to or inherent to the position.

Coordinate regular meetings with sales representatives (nationwide routes) to discuss sales and projections, customer-related issues and potential problems (deliveries, returns, special orders, etc.), different product lines, and local market promotions. Be aware of the competition and their pricing in the local market. Plan, organize, and control the marketing of the company's activities and services, including marketing and promotion, and spare parts sales. Responsible for managing and overseeing various corporate accounts (service contracts), supervising personnel, and controlling inventory. Ensure excellent customer service and maintain efficiency and performance levels in both on-site and off-site work. Submit sales reports to management. Coordinate potential pricing and sales strategies and promote the company's established sales policies and strategies. Attend to customers in person or by phone as needed. Maintain an up-to-date customer database. Conduct market research for potential new product lines. Keep management informed of everything related to sales and market behavior in order to establish appropriate sales strategies.