Strategic analysis of operational and commercial risks, providing key information for decision-making. Direct support to the marketing department in the planning and execution of digital strategies and web positioning. Evaluation and optimization of internal processes to improve operational efficiency.

Managed integral digital marketing and provided direct support to the commercial area. Developed international campaigns targeting specific audiences and generated strategic alliances. Created and executed international campaigns. Managed social media and assisted in sales processes. Searched and negotiated with tour operators and hotels. Wrote personalized tourism programs (B2C).

Managed, optimized, and curated the official website's visual content. Selected, tagged, and administered image rights. Optimized visual material technically to improve web performance. Collaborated with design, marketing, and content teams. Utilized editing applications and image banks.

Integral leadership of the brand's creative and digital strategy. Management of social media, visual branding, and high-impact content for Instagram. Direct relationship with national and international artists, production companies, and specialized electronic music media. Designed and executed content strategies based on metrics and performance. Managed aesthetic and conceptual brand. Organized digital and in-person events, and negotiated strategic collaborations. Active community management and development of campaigns with international reach. Produced multimedia content (photography, video, and behind the scenes). Ensured bilingual communication and content adaptation for global audiences.

Responsible for monitoring and evaluating public policy programs in tourism at a national level. Analyzed quantitative and qualitative data for continuous improvement of territorial initiatives. Designed and analyzed satisfaction surveys. Monitored workshops, conferences, and strategic activities. Prepared results reports for technical teams and high-level authorities. Coordinated with public and private tourism sector stakeholders.

Led the development, positioning, and growth of the brand from its initial stage. Designed and implemented national and international digital marketing strategies. Managed social media and multi-channel advertising campaigns. Developed strategic alliances, including an agreement with a Netflix film production company. Managed operational aspects, HR, and customer experience. Designed the website (Wix) and administered online sales platforms. Produced visual content and defined the hotel's aesthetic identity.

Optimized internal processes and strengthened the local's image. Implemented organizational systems and operational protocols. Developed basic social media strategies to increase visibility and customer traffic.

Managed accommodation efficiently for backpackers and camping areas. Planned spaces strategically, achieving 98% to 100% occupancy during high season. Analyzed data and controlled occupancy using Excel. Managed OPERA PMS. Developed mailing campaigns for loyalty and acquisition.