Built the business’s digital and commercial presence from the ground up, managing WordPress, Instagram, and Facebook, while integrating WhatsApp Business and Mercado Libre as inquiry, customer service, and sales channels. Managed 17 campaigns published through Meta Ads between February 2024 and March 2025, with traffic, engagement, messaging, and sales objectives, generating 466 conversations initiated and attributed by Meta, 4,812 link clicks, and 297 profile visits. Designed, configured, and optimized a Google Search Ads campaign in 2026 over a 7-day period, generating 348 clicks, a 6.47% CTR, and 10 recorded leads through optimization of match types, negative keywords, and ad scheduling. Implemented tracking through Google Tag Manager and GA4, identifying that 84% of traffic came from Paid Search and approximately 60% of users abandoned the form. These insights were used to identify opportunities for improving the post-click user journey. Since 2025, managed inventory liquidation through Mercado Libre, WhatsApp Business, and previous customers, maintaining active sales, customer service, and delivery coordination.

Designed and implemented strategic ATL, BTL, and digital marketing plans aligned with corporate objectives, contributing to an increase of up to 30% in brand visibility. Coordinated multichannel advertising campaigns with agencies and external vendors, achieving 80% plan execution while ensuring consistency across messaging, timelines, budgets, and quality standards. Managed relationships with advertising agencies and external vendors, coordinating deliverables, budgets, and execution timelines. Conducted market and competitor analysis to identify opportunities for improvement and differentiation. Prepared performance reports on campaigns, media, and market research to support data-driven decision-making.

Coordinated Human Resources requests and processes with cross-functional teams and internal stakeholders, ensuring timely support and continuity of assigned activities. Analyzed key performance indicators and prepared reports to support departmental tracking and decision-making. Managed vendors and budgets, using negotiation and expense control to optimize resources. Participated in the organization and standardization of processes, strengthening activity tracking and operational controls.