Responsible for zone net sales, sales plan, and net sales reports. Managed marketing, brand exhibitions, and other duties related to the Sales and Commercialization Department.

Responsible for zone net sales, sales plan, and net sales reports, and other duties related to the Sales and Commercialization Department. Managed the brand for the Central-Llano zone.

Responsible for zone net sales, sales plan, and net sales reports, and other duties related to the Sales and Commercialization Department.

Responsible for zone net sales, sales plan, and net sales reports, and other duties related to the Sales and Commercialization Department. Supervised 2 direct reports.

Responsible for Net Sales in the Central Region, Sales Plan, Budget, and Net Sales Reports. Duties related to the Sales and Commercialization Department included Advertising and Corporate Communications Consulting. Successfully formed sales structures, opened and established distribution chains, and executed, controlled, and supervised sales strategies for new products. Achieved sales structure alignment with the automotive market and successfully entered new markets. Supervised 15 direct reports.

Managed Napkins nationally, responsible for product forecast fulfillment, financial analysis, budget control, new product development analysis, research, communications, and monthly/YTD results reports. Managed the Family Care Category for the Central Region with similar responsibilities. Key achievements included increasing financial indicators (primarily OP and GP) and improving product profitability through in-depth P/L analysis and applied marketing strategies. Developed, executed, and controlled the brand plan; defined, administered, and controlled the brand budget. Led and controlled the product improvement and development process; gathered and analyzed market, competitor, consumer, and client information. Coordinated and controlled regulatory aspects of the brand; coordinated, executed, and controlled administrative activities related to the brand; collaborated with Trade Marketing. Supervised 10 direct reports in Regulatory Affairs, Promotions Coordination, various agencies, and general suppliers.

Controlled inventory, managed administrative sales tasks, and oversaw collections. Implemented a combined marketing-sales approach to merge activities, benefiting the business through integrated decision-making. Supervised 10 people in Merchandising and promotional staff.

Organized, executed, and controlled promotional activities in the central region of the country. Managed internal communications for promotional activities. Provided quantitative and qualitative closing reports for all activities. Managed and controlled Point of Purchase (POP) inventories. Conducted training for agencies on various brands and performed other activities inherent to Trade Marketing. Supervised 10 people at advertising and promotions agencies.

Provided customer attention and service, maintaining direct relationships with clients and suppliers. Responsible for sales planning and administration, national distribution of finished products, information systems management, and tracking the complete Order to Cash (OTC) process. Generated daily sales reports (BW) and presented monthly results to Sales Management. Participated in the PA SAPORTE (SAP) project.

Performed sales analysis, invoicing, inventory management, and administrative systems management. Responsible for data updates and other essential functions for efficient company operations. Successfully updated and implemented administrative systems, leading to the systematization of all company processes. Supervised 6 people in sales and inventory.

Analyzed national employee and worker payrolls, tracked employee social security, and loaded all information into the system for payroll payment. Drafted management reports and performed other department-related activities. Provided support to the Invoicing and Credit and Collections departments, updated social security records, detailed financial agreements for social security payments, utilized the ORBIS administrative system, and updated employee personal, client, and supplier data, as well as severance pay calculations in the administrative system.