Designed UX/UI end-to-end for the Performance platform, from ideation to implementation. Identified opportunities for improvement, new functionalities, and product usability optimization. Created high-fidelity wireframes and prototypes for validation through usability testing. Executed UX Research processes to understand user needs and behaviors. Analyzed qualitative and quantitative data for evidence-based design decisions. Continuously iterated to improve user experience and meet business objectives. Collaborated with Product Owners and stakeholders in defining strategic digital solutions. Utilized AI tools.

- UX/UI design, ideation, search for new functionalities, and identification of bugs in the Performance platform. - Creation of functional prototypes for usability testing. - UX Research. - Iteration and mapping of platform improvements. - Coordination with product owners to define digital product proposals that have a positive impact on the business.

- Leadership of the UX/UI team through the supervision of digital projects developed by Surgir's Technology area. - Have a fluent communication with the technical team of frontend and backend developers to determine the level of implementation of the suggested design. - Direct communication with stakeholders to understand the challenge/problem posed by them. - Analyze the user experience looking for a target, analyze the challenges posed by the business in order to find solutions. - Thoroughly investigate the primary user to see the pain points in order to find tangible solutions. - Planning, management and supervision of all stages of the interface design of the digital solutions proposed. - Manage and prioritize the resolution of bugs and the implementation of technical improvements in Surgir's digital products.

Led the UX/UI team, ensuring the quality and consistency of design solutions in projects developed by Surgir's technology area. Maintained continuous coordination with technical teams (frontend and backend) and technology leaders to guarantee the correct implementation of design proposals. Managed the handoff process, tracking, and validation of implementations, ensuring alignment between design and development. Prioritized and managed bugs and technical improvements, contributing to the continuous optimization of digital products. Executed UX audits to identify opportunities for improvement and issues in the user experience. Implemented and maintained the Design System, ensuring visual consistency and product scalability. Collaborated with Product Owners and stakeholders to define digital solutions aligned with strategic and business objectives.

- Website launch design (August 2022). - Web/app graphic design for falabella.com (Home site). - Landing site design. - Creation of wireframes for the brand's landing pages (Adobe XD). - Creation of graphic guidelines for campaigns. - Home and landing page programming in CMS (Contentstack) and Jarvis.

Designed the website launch (August 2022). Performed graphic design for the falabella.com web/app (Home site). Designed landing sites. Created wireframes for brand landing pages (Adobe XD). Created graphic guidelines for campaigns. Programmed home and landing pages in CMS (Contentstack) and Jarvis.

Falabella Group. - Contributed to migration process of this business unit to falabella.com. - Graphic development for the entire Linio.com website. - Artwork creation for the brand's newsletters. - Web banners.

Falabella Group. Developed graphic elements for the entire Linio.com website. Created graphic material for brand newsletters. Designed web banners. Note: In May 2022, work in this business unit concluded to migrate to falabella.com.

Falabella Group. - Animation and graphic creation for Falabella's digital platforms (RRSS). - Design and animation of digital media pieces for Crate&Barrel. - Crate&Barrel mailings layout. - IGTV Crate&Barrel animation. - Animation of Falabella Retail digital panels (OOH).

Falabella Group. Created graphic animations for Falabella's digital platforms (social media). Designed and animated digital media pieces for Crate&Barrel. Performed mailing layout for Crate&Barrel. Animated IGTV for Crate&Barrel. Animated digital retail panels for Falabella (OOH).

Fashion Retail: Creative art for the brand MBO (2019). - Digital art direction. - Graphic proposals and art execution for the Fall/Winter '19 campaign of the brand MBO on the various digital platforms (Facebook, Instagram, Mailing). - Graphic artwork for point of sale material. - Design and animation of videos for the brand. - Catalog design for the Fall/Winter '19 campaign. - Design and creative development for the visual identity of the 7 Years M.bo anniversary. - Creative and graphic development for capsule collection: PET. - Graphic-creative development of the graphic guidelines for the Spring/Summer '20. - Graphic-creative development of the Spring/Summer '20 catalog. - Graphic-creative design of Christmas campaign '20. - Fall/Winter graphic-creative design '20.

Fashion Retail: Creative art direction for the MBO brand (2019/20). Developed graphic proposals and executed art for the brand's Fall/Winter 2019 campaign across various digital platforms (Facebook, Instagram, Mailing). Created graphic arts for point-of-sale material. Designed and animated videos for the brand. Designed the catalog for the Fall/Winter 2019 campaign. Developed creative design for the 7 Years MBO anniversary visual identity. Developed creative and graphic elements for the PET capsule collection. Developed graphic-creative guidelines for the Spring/Summer 2020 collections. Developed graphic-creative elements for the Spring/Summer 2020 catalog. Designed graphic-creative elements for the Christmas 2020 campaign. Designed graphic-creative elements for Fall/Winter 2020.

Movistar - Projects (2018). Graphic design for digital media (Movistar Empresas, Movistar Play, Telefónica, Hogar). - Emailing design. - Web Banner. - Landing. - Online Platform. - Animation and video editing.

Movistar - Projects (2018). Graphic design for digital media (Movistar Empresas, Movistar Play, Telefónica, Hogar). Designed emailing. Designed web banners. Designed landing pages. Designed online platforms. Animated and edited videos.

Pacífico Seguros (2015 - 2016): - Development of social media posts and campaigns. - Development of internal pages of the main website. - Design of web banners. - Design of email marketing campaigns. SANNA (2015/2017): - Design of video presentation of online medical appointments. - Design for online advertising and Facebook Ads (GSP, PPL, Google Display). - Design of email marketing campaigns. Yanbal International (2016): - Post design for all social networks in different regions. - Design of social media graphics (Page link ads, Canvas). - Development of trend graphics. - Development of campaign apps. - Web design (Sentiva, Fuerza de venta - Spain). Telefónica del Perú (2015): - Social media design for "Juntos para transformar", "La vida te llama" and "Somos Grau". ISM (Jugos Kris) (2016): - Development of graphics for social networks. - Development of graphic strategy. UCAL - University of Sciences and Arts of Latin America (2016-2017): - Design and video animation for social networks. - Design of graphic guidelines for social networks. AJE - Jugos Cifrut (2016-2017): - Post and video design for social networks. - Look and feel design for the brand. - Post and video design for the "Vívelo Intenso" campaign (social networks). San Fernando (2017): - Graphic development of strategies and brand image for social networks. - Design and animation of videos for social networks. - Photography art direction. - Supervision and graphic development for social networks of "Loncheras Vacías" campaign. IFB Certus (2017): - Design and animation for social media. - Development of brand campaigns. - Landing design for "Érase una vez" campaign. Laive - Watts (2018): - Development of AON post and videos. - Design of social media image (Covers, profile image) for Facebook. - Development of pieces for advertising (Videos, PLA, Post). - Web design of landing page "Todo mejora con Mantequilla Laive".

Clients: Pacífico Seguros (Health Insurance), SANNA (Clinic), Yanbal International (Cosmetics), Telefónica del Perú, ISM (Kris Juices), UCAL (University), AJE (Cifrut), San Fernando, IFB CERTUS, Laive-Watts. Developed social media posts and campaigns. Designed email marketing campaigns. Animated and designed videos. Designed online advertising and Facebook Ads (GSP, PPL, Google Display). Designed social media graphics (Page link ads, Canvas). Developed design strategies. Developed apps for campaigns. Performed web design and wireframing. Directed photography art. Supervised and developed graphic elements for social media campaigns.

Graphic Design for Jockey Plaza (e-commerce). First stage (July 2014 - May 2015): - Retouch of the products and models of e-commerce jockeyplaza.com. - Design of banners and slideshows for website. - Design of mailings for frequent customers. - Graphic design for promotions in social networks (Facebook Ads). Second stage: Designer in marketing consultancy (May 2015 - September 2015): - Digital design for social networks: Jockey Salud. - Design of banners for Kukyflor (e-commerce). - Digital design for e-commerce and facebook ads for Mr. Sushi, Chifa Express. - Landing design and social media ads for Centrum Católica.

Clients: Jockey Plaza (e-commerce). Retouched products and models for jockeyplaza.com e-commerce. Designed banners and slideshows for the website. Designed mailings for frequent customers. Designed graphics for social media promotions (Facebook Ads). Designer at Smartec marketing consultancy (May 2015 - September 2015). Designed digital content for social media: Jockey Salud. Designed banners for Kukyflor (e-commerce). Designed digital content for e-commerce and Facebook Ads for Mr. Sushi, Chifa Express. Designed landing pages and social media ads for Centrum Católica.

Digital design for Maybelline Peru, L'Oreal Paris Peru and Garnier. (Facebook / YouTube / Instagram) L'Oreal: - Creation of digital design for the launch of the Elvive line (Keraliso / Extreme Repair). - Complete graphic development for the launch of Casting Creme Ambares and La Chocolateria. - Engagement post design. Maybelline: - Engagement post design. - Graphic development of social media campaigns: Baby Lips / Big Eyes / Color Show / Fit Me. Garnier: Olia web design. (Desktop).

Clients: Maybelline, L'Oréal, Garnier. Created digital design for the launch of the Elvive line (Keraliso / Extreme Repair). Developed complete graphic design for the launch of Casting Crème Ambáres and La Chocolateria. Designed Olia website (Garnier). Designed engagement posts. Developed graphic campaigns on social media: Baby Lips / Big Eyes / Color Show / Fit Me.