Drove a 90% increase in lead funnel volume, generating over 3,000 leads in 2025 through integrated digital, content, and channel strategies. Increased social media click-through rates by 87% after implementing a structured content and posting strategy aligned with audience segments and campaign goals. Contributed to doubling sales within the first year, supporting 7 new commercial projects in 9 months through demand generation and marketing–sales alignment. Expanded audience engagement via YouTube content strategy, increasing interaction and educational reach in technical and commercial segments.

Led a full brand repositioning strategy, transforming the company into a recognized provider of high value-added industrial solutions. Increased average ticket size by 150% through the development and commercialization of premium, higher-margin product lines aligned with niche market demands. Built the company’s digital presence from zero, launching content and social channels that generated approximately 1,000 leads per month through educational and authority-driven strategies. Structured and implemented a market and patent department to guide pricing, positioning, and growth decisions based on data and competitive analysis, and intellectual property. In addition, I use AI tools for process optimization and execution. In this field, I prefer Claude AI, DeepMind, OpenClaw, Kaggle, and Google Colab.

Led the development and structuring of a new business unit focused on B2C and B2B2C markets, defining go-to-market strategy, channels, and revenue model, resulting in a 40% increase in annual revenue and achieving profitability within 12 months. Built and scaled a high-performance sales team to serve B2C and B2B2C segments, hiring and training a team of 12 sales professionals. Designed and executed strategic branding and marketing initiatives aligned with commercial objectives, strengthening market positioning and generating a 70% growth in qualified leads. Drove new business acquisition through proactive prospecting and relationship development, opening 15 new strategic accounts.

Founded and led the strategic development of a technology startup, structuring a new business unit for B2B markets while navigating regulatory frameworks, defining go-to-market strategy, partnership channels, and scalable revenue models. Built and scaled a multidisciplinary commercial organization, recruiting and mentoring a Research and Development team while establishing governance processes, performance metrics, and compliance practices aligned with sector regulations and investor expectations. Led corporate positioning and investor-facing communication, translating complex technological solutions into clear value propositions for the market, strategic partners, and stakeholders. Conducted continuous technology and market research to guide product evolution, competitive positioning, and innovation roadmap, supporting strategic decisions. Managed relationships with investors, advisors, and strategic partners, preparing business cases, financial projections, and growth narratives to support fundraising discussions and long-term corporate development initiatives.

Increased average ticket size by 100% by shifting the commercial focus toward higher value-added product lines and supporting expansion into international markets. Developed and activated new clients in Mexico and Colombia, introducing new product categories and supporting early-stage international market penetration. Led a strategic rebranding initiative to connect with niche audiences in architecture and engineering, strengthening positioning in premium and specification-driven segments, using tools like BIM to generate engagement with the public. Executed integrated brand and point-of-sale initiatives to deepen relationships with target audiences, supporting demand generation and sales conversion in specialized channels.

Contributed to a 30% reduction in production costs by supporting product research and development initiatives focused on efficiency and material optimization. Increased revenue through the development of dedicated B2B and B2C commercial structures, improving market coverage and sales effectiveness for technical product lines, while delivering 300+ trainings and lectures for construction companies, architects, and universities. Restructured the product portfolio for industrial and vinyl flooring markets, improving pricing strategy and profitability.