Led cross-functional marketing initiatives across a portfolio of DTC brands, ensuring alignment between performance, creative, and operations teams to support scalable revenue objectives. Drove execution of acquisition and retention initiatives across multiple brands, growing by 35% in 5 months. Supported KPI tracking and performance alignment to ensure data-backed marketing execution. Coordinated marketing workflows using structured project management systems to reduce friction and improve efficiency, reducing delivery time by 40%. Facilitated cross-department collaboration to optimize campaign delivery and go-to-market execution. Contributed to performance optimization efforts through structured reporting.

Led content strategy and multi-brand execution while aligning messaging with audience growth objectives. Developed editorial calendars for multiple brands. Oversaw content production (photo, video, short-form content). Monitored performance metrics such as engagement, reach, and audience growth, growing audiences up to 60%. Adapted content strategy based on performance insights, increasing metrics from 5% engagement to 35%.

Managed client accounts and strategic marketing proposals. Coordinated marketing initiatives and acquisition efforts. Provided advisory support on marketing strategy and brand development.

Coordinated digital marketing team and strategic initiatives. Planned and executed revenue-generating virtual conference bringing in approximately 400k DOP in revenue. Led digital platform renewal efforts, increasing audience engagement and digital reach by 78%. Developed content strategies aligned with growth objectives.