Led the end-to-end brand redesign including positioning, color architecture, typography systems, iconography, and scalable visual identity guidelines aligned with global market positioning. Developed promotional marketing assets and structured a unified design system. Defined and implemented a visual and content strategy that contributed to 100K new app subscribers and 10K TikTok followers in two days, collaborating with international teams.

Reviewed and art-directed visual assets produced by agencies and designers, ensuring quality control and brand consistency across retail, promotional, and digital marketing campaigns. Translated strategic briefs and marketing inputs into clear visual communication, aligning campaign messaging across paid media, social media, and digital channels. Designed and optimized creative assets for paid campaigns, social media, and digital marketing, collaborating with Marketing, Strategy, and Web teams to improve campaign execution and lead generation.

Exhibited and commercialized original art pieces in a B2C environment, strengthening direct audience connection and visual positioning. Coordinated suppliers (printers and artisan producers), ensuring production accuracy and visual consistency. Managed customer interactions and sales, translating artistic concepts into clear, accessible communication.

Exhibited authorial artworks integrating symbolism, psyche, and narrative, reinforcing conceptual clarity through visual language. Curated exclusive art pieces and managed production workflows, including direct coordination with printing suppliers to ensure quality and delivery standards.

Delivered high-volume digital assets for always-on campaigns across social media, email marketing, and landing pages, accelerating execution speed while maintaining visual consistency. Crafted key visuals and campaign materials for Black Friday and the company’s 50th anniversary, enhancing promotional clarity and brand recognition. Contributed to strategic planning sessions and conducted aesthetic evaluations of brand identity, ensuring coherence between creative execution and positioning.

Led groups and coordinated daily activities, strengthening leadership, communication, and team management skills in a multicultural environment. Supported organizational communication, reporting, and conflict resolution, contributing to a safe, structured, and collaborative camp experience. Planned and executed recreational activities (archery, climbing, target shooting), enhancing participant engagement and operational flow.

Executed institutional campaigns and key visuals for events and commemorative initiatives, enhancing public-facing communication. Produced print and digital materials (folders, banners, and e-flyers), maintaining consistent visual standards across channels. Updated and maintained website content on WordPress, improving information clarity and accessibility.

Oversaw designers and visual outputs across entertainment projects, reinforcing aesthetic consistency and delivery quality. Developed pitch decks and visual narratives for client prospecting, strengthening competitive positioning. Guided art direction with a focus on storytelling and brand coherence, translating concepts into client-ready deliverables. Coordinated Kotet’s mobile app visuals and managed digital influencers, ensuring alignment across digital touchpoints.

Founded a creative studio specialized in art direction, sensory branding, illustration, design, social media management, editorial production, and authorial visual products, operating internationally and remotely. Led multidisciplinary creative teams (design, content, and illustration), ensuring high standards in visual storytelling and content execution. Directed retail and promotional design projects including POS signage, banners, promotional posters, flyers, outdoor advertising, branded merchandise, and print campaign materials. Developed creative concepts, campaign narratives, and visual directions for digital campaigns, social media, and branded content. Created messaging frameworks, visual hooks, and content angles to increase audience engagement. Designed marketing assets and social media creatives for paid and organic channels. Supervised designers and illustrators through structured briefs and feedback cycles. Translated strategic briefs into scalable creative systems including brand guidelines, key visuals, and campaign assets. Built and managed structured creative workflows using Asana, Trello, and Notion. Collaborated cross-functionally with Strategy, Product, Marketing, and leadership teams.

Developed complete visual identity and primary key visual, translating brand values into a cohesive and recognizable visual system. Created symbolic visual language to reinforce female representation and visibility within an extreme sports context, strengthening brand differentiation.