Provided strategic content services to Brazilian marketing agencies, startups, and inbound-focused companies, supporting B2B digital growth and brand positioning initiatives. Designed and executed data-driven integrated content strategies aligned with brand positioning and growth objectives. Developed and refined brand voice guidelines to ensure consistency across digital channels. Increased audience engagement by 15–30% through clearer, audience-focused, and strategically aligned messaging. Managed social and content calendars across digital platforms, improving publishing cadence and audience consistency by 20%. Successfully managed multiple concurrent client accounts while maintaining delivery quality and long-term relationships. Reduced content revisions by 20% by improving briefing structure and messaging clarity across teams. Wrote conversion-focused copy for landing pages, paid campaigns, and email sequences aligned with funnel strategy.

Collaborated with cross-functional teams to develop performance-driven messaging across paid media, video, and digital campaigns. Wrote high-converting copy for display ads, paid campaigns, and e-commerce environments, optimizing messaging for clarity and funnel alignment. Developed and refined landing page copy to strengthen conversion structure and improve user flow. Optimized campaign messaging based on performance data and audience behavior insights. Created persuasive messaging aligned with brand voice and sales objectives.