Oversaw full-cycle SEO and content management. Designed and launched targeted advertising campaigns in Yandex Direct and VK. Managed Telegram promotions and strategic collaborations with niche channels. Conducted analytics, reporting, and ROI performance optimization.

Developed and executed digital growth strategy for Southeast Asia's largest language school — 5,000+ online and 2,500 on-site students across 6 international markets. 25% organic traffic growth, 15–20 pages ranked in top search positions. Multilingual SEO: Built high-converting landing pages for international markets: audience localization, A/B testing, conversion optimization. International Meta campaigns: increased brand engagement across audiences on 6 markets. Hit lead KPIs: managed funnel from acquisition to handoff to enrollment team, controlled volume and lead quality. Analytics and reporting: KPI tracking, funnel analysis, ROI insights for senior leadership.

Developed and executed integrated digital strategy to launch IMOU brand in CIS and Turkey markets — from scratch. Built and scaled brand presence on YouTube, Telegram, VK, and Instagram in CIS; coordinated Turkish market promotion through a local partner. Launched and managed e-commerce sales: Wildberries, Ozon, Yandex Market — product card optimization, in-platform promotion, content management. Executed product launch campaigns: paid social, contextual advertising, email marketing. CRM programs with audience segmentation: improved dealer engagement and retention. Localized and adapted marketing materials for CIS and Turkey: presentations, catalogs, ad creatives. Influencer and blogger outreach for IoT / smart home product promotion across CIS markets.

Sole leadership of digital marketing for Hikvision CIS region — world's #1 video surveillance brand: full cycle from strategy to execution (SEO, PPC, SMM, content, B2B lead generation). Reported to headquarters on digital marketing performance and strategic initiatives. Managed annual marketing budgets and resource allocation. Executed comprehensive marketing and product campaigns. Developed product landing pages and promotional video content. Supervised SMM strategy across Instagram, Facebook, Telegram, and YouTube.

Russian federal developer, leader in low-rise construction in Russia. GK “Ecodolie” projects are located in 5 different cities in Russia: Moscow, Ekaterinburg, Samara, Orenburg, Obninsk.) Development of marketing strategy, including marketing promotion plans with offline and online communication, creating communication strategies, and organizing events. Working with the media, managing PR, and building a positive company image. Analyzing current campaigns and identifying new opportunities for efficient advertising. Conducting market analysis and monitoring, preparing analytical reports for top management. Strategic and operational budget planning, reporting to top management. Development of corporate identity and brand book. Leading and managing communication channels, including the launch of new websites and landing pages. Managing the team of regional marketing managers, including planning, control, analysis, and enhancing efficiency and motivation.