Increased monthly subscription sales by 40% (from an average of 356 to 500 subscriptions) through digital acquisition strategies and conversion funnel optimization. Scaled email marketing campaigns, increasing reach from 46,509 to 652,516 opens and clicks from 40 to 3,143, leveraging advanced segmentation, automation, and UTM tracking. Designed KPI dashboards to monitor sales, conversion, and retention, enabling data-driven decision-making for leadership teams. Optimized operational processes in collaboration with IT and Audience teams across CRM and subscription platforms (Emarsys, Piano, S2i), achieving a 35% efficiency improvement through automation supported by Python. Monitored campaign performance including open rate, CTR, conversions, and engagement, generating reports to optimize CRM strategies. Executed multi-channel CRM campaigns (email marketing, automated journeys, and web touchpoints) focused on acquisition, retention, and conversions.

Led a retention initiative that reduced subscriber churn by 2%, using behavioral analysis and reactivation strategies for inactive users. Supported the planning and execution of informational and commercial campaigns, ensuring correct implementation and tracking of key performance metrics. Coordinated the production and optimization of digital newsletters, improving user experience and campaign performance.

Managed content strategy and execution for organic social media, contributing to sustained community growth. Analyzed content performance and conducted A/B testing to optimize formats, copy, and posting schedules, increasing engagement. Led planning, design, and creation of social media assets aligned with brand identity. Produced visual content including photography, editing, and retouching, ensuring consistency and quality across published materials.