Led outbound pipeline generation and initial discovery calls for SMB and mid-market accounts, consistently averaging approximately two self-sourced meetings per month while contributing to overall team pipeline creation. Provided support to a small BDR team of four representatives (including part-time) to ensure consistent top-of-funnel output, resulting in an average of approximately 25 qualified meetings booked per quarter. Developed and maintained comprehensive target lists consisting of hundreds of accounts and thousands of contacts, leveraging Apollo for data enrichment and segmentation to enhance outbound relevance. Offered messaging guidance, sequencing support, and daily coaching to improve outbound execution and activity quality. Maintained precise CRM processes and pipeline hygiene using Microsoft Dynamics, and supported campaign execution via HubSpot and Woodpecker.

Managed the full sales cycle for Greenly USA's B2B SaaS platform, from discovery through close, selling to cross-functional stakeholders. Successfully closed €246,754 in new business (March–December 2024), with peak months reaching €72,095 (May) and €47,642 (December). Conducted end-to-end sales cycles including discovery, product demonstrations, stakeholder alignment, negotiation, and contracting. Developed and advanced pipeline through both inbound and outbound efforts, ensuring meticulous follow-up and a clean process throughout evaluation and procurement. Utilized Salesloft and ZoomInfo for targeted outbound prospecting and account research to support pipeline creation.

Managed and coached the SDR team's performance across various outreach channels including cold email, cold calling, and social outreach. Standardized outbound execution through providing messaging guidance, sequencing support, and enablement initiatives to improve consistency and conversion rates.

Prospected and qualified leads through cold calling, email, and social media. Successfully booked meetings and facilitated smooth handoffs to Account Executives with comprehensive qualification notes.

Secured over $2.5 million in initial and working capital. Implemented operational improvements that led to a significant reduction in turnaround time and an approximate 50% increase in productivity. Directed cross-functional execution involving vendors, operations, and customer-facing priorities in a demanding, high-urgency environment.